JORGE HERNANDEZ
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Social Media Strategist - Marketing Specialist
Bogota D.C., Colombia
Contact JORGE regarding:
Flexible work
Starting at
USD7/hour
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Résumé
Jobs
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20% verified
- KFounder - Digital Marketing StrategistKauma Accesorios & OrganizadoresSep 2022 - Jul 2023 (11 months)- Created and Integrated all Brand Digital Ecosystem: Contact, Delivery, Payments, Marketplaces and Social Media - Shipped orders to 9 cities in Colombia, selling through different channels: Facebook Marketplace, Sumer, Whatsapp Business, and Mercadolibre - Implemented a Content Strategy for Branding and Community, achieving a 17,6% Avg. Engagement rate on Instagram and a 16% on TikTok (All organically), using video and written content - Designed and implemented Visual Identity, product concepts, product photography, templates, logos, and packaging. Copy, Video, Voice, and Image assets for e-Commerce
- PSalesman and Furniture DesignerPáramo MueblesJan 2022 - Jul 2022 (7 months)- Led and sold 7 custom projects and designed over 15, using a sales funnel and a CRM system - Optimized business processes by creating and organizing quotation formats, brand presentations, budget templates and suppliers’ information; resulting in time and processes optimization of 12%
- SBrand and Web Design Strategist public Remote experienceSeñorita StudioSep 2020 - Feb 2021 (6 months)- Collaborated with the team on developing Branding and visual identity for 3 clients across 2 sectors: Beauty e-commerce and Real State - Planned and designed 2 webs on WordPress defining objectives, keywords research, sitemap, UX and brand concept - Mentored clients in content strategy, Funnels, and gave 5+ workshops on Marketing, Digital tactics and Branding
- FVoice-over videos (Freelancer) verified_user Verified experience public Remote experienceFreelance Voice-Over TalentMar 2020 - Jul 2021 (1 year 5 months)- Recorded and edited audio materials for tutorial videos, software and product launches, and corporate videos - Participated in Voice-over projects for various companies like CIFF, Asesoftware, CCB, and Plaza Central Mall - Collaborated with Marketing teams and clients on improving scripts and ideas for different content and videos - Planned and managed Voice projects, client requirements, guidelines and time deadlines effectively
- ASocial and Strategy Intern public Remote experienceAsesoftwareFeb 2020 - Aug 2020 (7 months)- Researched 12+ sectors and companies in 3 countries to boost business opportunities and alliances - Support various within the company in content creation and email campaigns - Collaborated with a 5-person Marketing team to develop PR initiatives and internal communications - Monitored and monthly reported Social Media and Email campaigns KPIs and metrics to the manager - Platforms: Fanpage Karma, Hootsuite, FB Business Manager, Icomm, LinkedIn SN, Teams, Office Internship
Education
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25% verified
TikTok 101 course public Remote experienceTikTokJun 2023 - Current (2 years)- Social Media Marketing Certificate public Remote experienceHubSpotMay 2023 - Jun 2023 (2 months)
- UBachelor's Degree in Advertising verified_user Verified experienceUniversidad Sergio ArboledaFeb 2016 - Dec 2021 (5 years 11 months)GPA 4.2 / 5.0
Projects
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100% verified
- CProyecto de grado: Entrepreneurship - Startup business plan verified_user Verified experienceCentro de Innovación, Emprendimiento y Empresa, Universidad Sergio ArboledaJul 2019 - Oct 2019 (4 months)- Co-created Entrepreneurship Business plan and developed the idea - Senior project Business Idea: AppCarreos, a Startup based on a mobile App that connected box/pickup truck owners with people who needed to make a move or transport objects Entrepreneurship Center of Sergio Arboleda University