Jordanna Eggenberger

D

Marketing Director

Doorvel

Mar 2023 - Apr 2024 (1 year 2 months)

Outline the complete Marketing strategy, for all of Mexico, digital branding, inbound marketing Management and creation of positioning, acquisition and retention campaigns on Google and alternative channels Generation of lead generation strategy Implementation of the automation strategy for clients and prospects Creation of the annual Marketing budget for the different states and business lines Reorganization of the Marketing team In charge of the UX/UI of the website Relations with commercial partners to strengthen the asset pool

Marketing and Digital Manager

NIC Mexico

May 2017 - Dec 2022 (5 years 8 months)

Lead the entire Marketing team, directing positioning, segmentation and the message both inward and outward Search, complete design cycle, plan, direct and execute branding, advertising and content campaigns Create communication and content strategies for different media channels In charge of generating and maintaining brand associations, commercial alliances and PR Implementation and monitoring of KPI's, metrics, strategies and content In charge of the design and user experience of ecommerce and its constant optimization Create and implement marketing strategies and commercial alliances with partner agencies and suppliers Support the sales area in terms of strategies, policies, channels, and advertising Lead and develop PR and customer ret

U

New Business and Brand Manager

Universal Music México

Mar 2015 - Mar 2017 (2 years 1 month)

Responsible for the creation, development and implementation of the marketing strategies, campaigns and communication tactics to both internal and external customers In charge of the Media buying plan and creative agency management to deliver the proper advertising and promotion materials to the different customers and artists for our physical and digital products Leverage the different marketing actions thru the areas involved in the sales and new business plan to create awareness, encourage purchase of our products and assistance to our events to strengthen loyalty for our products and artists in their core targets Market research to make a sustainable marketing and campaign plan for our products Branding, budget management and advertisin

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Marketing and Product Manager

NAVMAN WIRELESS MEXICO

Mar 2014 - Mar 2015 (1 year 1 month)

Develop, implement and manage both Marketing & Digital Strategies for Mexico Lead generation, client acquisition and product management Develop and implement the annual marketing plan for Mexico Work with remote teams in different marketing areas such as content generation, paid media, marketing operations, branding Manager the telemarketing team, implementing customer focus tactics to increase outbound leads Manage all product management tasks Act as the link between our vendors in the marketing area and the company Collaborate with agencies and other associates to drive growth of the brand In charge of the annual budget Manage a team of 6 people

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Marketing Manager

Infosys Technologies de Mexico

Nov 2012 - Dec 2013 (1 year 2 months)

Annual marketing plan development and execution and annual budget Explore ways of improving existing products and services to increase profit, identify target markets and develop strategies to communicate with them, preparing and managing marketing plans and budgets LATAM expansion strategy Marketing analysis, business development, sales, business execution, lead generation and strategy development to create and increase awareness in to our customers Proposal development, coordinate the sales team to be in touch with the client to succeed in the proposal Preparation of laterals and materials for the different departments, employee branding and inside marketing Creation of the marketing strategy for the portfolio of services/products for Mex

Jordanna Eggenberger

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Jordanna's behavioral traits
Jordanna's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.