I hold a from the This academic foundation has equipped me with a solid understanding of the principles that underpin effective interaction design, providing me with the knowledge to create designs that seamlessly blend aesthetics and functionality.
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Lead Designer
ATAK Interactive
Jan 2021 - Current(5 years 5 months)
Led cross-functional teams in delivering web, motion, and print projects, applying design thinking methodologies to solve user and business challenges. Spearheaded a company-wide rebranding, developing cohesive design systems to ensure consistency across digital and print touchpoints. Integrated responsive design best practices to optimize user experiences across mobile and desktop platforms. Directed layout design for marketing campaigns and internal collateral.
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UI/UX Designer
Kern & Lead
Jan 2018 - Jan 2019(1 year 1 month)
Contributed to product strategy through design thinking, collaborating on checkout flows, wireframes, and user interfaces. Focused on seamless user journeys and implemented responsive design to enhance usability on mobile devices. Worked closely on layout design and visual hierarchy to support clarity and conversion.
Digital Designer
Aviva
Jan 2016 - Jan 2017(1 year 1 month)
Led the UX direction for HSBC's 'Self-select Insurance App,' utilizing design thinking to streamline user flow and interaction. Developed wireframes and interfaces with a focus on responsive design. Designed insurance journeys for M&S Bank and marketing pages for Aviva, ensuring all layout design met accessibility and brand standards.
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Creative Director
Beyond Analysis
Jan 2015 - Jan 2016(1 year 1 month)
Redesigned the 'Quick and Easy' web app, enhancing engagement through intuitive UI grounded in design thinking. Delivered layout design and supporting assets like websites and infographics. Introduced early design systems to support scalable branding efforts across digital platforms.