J
Jonas Silva
About
Detail
São Paulo, Brazil
Contact Jonas regarding:
Flexible work
Starting at
USD30/hour
Résumé
Jobs
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- TPAID MEDIA SPECIALIST CONTRACTORThe GraygencyOct 2024 - Current (1 year 9 months)Directing end-to-end Google Ads strategy for a portfolio of UK and international eCommerce brands (Furniture, Fashion, Toys) including Cozmo Sofas, Aab Collection, The Kid Collective, and Aura Living. Managing monthly budgets of £7k–£35k, consistently achieving year-over-year growth across all accounts for two consecutive years while prioritising new customer acquisition, particularly during high-pressure BF/CM periods. Implementing advanced strategies using Performance Max, Standard Search (Al Max), Display, Demand Gen, and YouTube to cover the entire customer journey. Successfully upsold Microsoft Ads and CRO initiatives; utilized VWO to run tests that directly improved client revenue and increased agency retainers.
- EDATA & CRO SPECIALISTEthix DigitalJul 2022 - Jul 2024 (2 years 1 month)As a Data & CRO Specialist, I architected the agency's entire reporting ecosystem, building internal and external data pipelines to serve 15+ clients across varying industries, including Charities, eComm, Gaming, and B2B. This initiative provided real-time accuracy and significantly reduced manual reporting time through automation and bespoke data modeling. I owned the research, strategy, and execution of CRO tests for Ecologi, utilizing Google Analytics funnels, VWO A/B testing, and heatmaps to drive substantial increases in conversion rates on key product pages. Additionally, I managed Paid Search and Paid Media accounts, which enhanced my understanding of data-driven marketing strategies and allowed for a more integrated approach to opti
- EPAID MEDIA SPECIALISTEthix DigitalMay 2021 - Jun 2022 (1 year 2 months)As a PAID MEDIA SPECIALIST, I acted as the primary lead for Maze Theory, orchestrating short and long-term performance strategies across Paid Social, Search, Display, and App campaigns in the UK, US, and Australian markets. I supported the account lead on high-profile projects for BBC Maestro, Wellcome, and Ecologi, executing specialized Paid Social campaigns for Crowdfunder by launching campaigns, optimizing audience targeting, and developing creative strategies to drive platform growth. I managed a roster of clients with budgets ranging from £10k to £40k/month, successfully setting up new accounts from scratch, implementing granular tracking, and defining go-to-market strategies for campaign launches and customer acquisition, with a stron
ACCOUNT MANAGERBrainlabsNov 2019 - Apr 2021 (1 year 6 months)Managed high-volume Search and Shopping campaigns for Bed Bath & Beyond in the US, specifically overseeing the Kitchen division was responsible for optimising a monthly ad spend of over £3 million from a total of £10 million. Served as the designated Account Data Specialist. Led reporting projects by creating and maintaining complex reporting structures in BigQuery and Looker Studio. Delegated tasks across UK and US teams to ensure data consistency and utilized SQL skills to provide granular performance insights that informed budget allocation.- SENIOR ACCOUNT EXECUTIVEArtefactSep 2018 - Nov 2019 (1 year 3 months)Managed Paid Search for Selfridges & Co. as part of a team of 6. Oversaw monthly budgets ranging from £50 to £100k, with specific ownership of the high-traffic Shoes and Womenswear categories, which I re-structured from scratch upon joining the account. Heavily utilized Search Ads 360 for advanced bidding strategies and budget pacing. Wrote and implemented scripts to automate account management tasks and streamline reporting processes. Led the restructuring of search and shopping accounts and built custom, real-time dashboards in Looker Studio. These dashboards tailored data views to specific client needs, facilitating more productive strategy meetings and faster decision-making.
- JUNIOR ACCOUNT EXECUTIVEArtefactMar 2018 - Aug 2018 (6 months)Provided comprehensive support in the implementation and optimization of Paid Search accounts for major travel clients, including Accor Hotels and Melia Hotels, focusing on performance across the UK and international markets. Managed the full lifecycle of a dedicated £15k/month Paid Search budget specifically for the Brazilian market for Melia Hotels, driving localized strategy and optimization. Served as the main point of contact for local client stakeholders in France and Brazil, managing expectations and delivering performance updates for the areas I of the account I owned. Supported the team in utilizing advanced bidding and structure management tools like Kenshoo for efficient cross-channel budgeting and campaign scaling across Google
Education
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- Programming NanodegreeUdacityJun 2017 - Sep 2019 (2 years 4 months)
- Digital Marketing NanodegreeUdacityJan 2017 - Jan 2019 (2 years 1 month)
- EAssociate Degree in Civil EngineeringE.T Oswaldo CruzJan 2014 - Jan 2016 (2 years 1 month)
- SSocial Media AnalystSENAC SPJan 2013 - Jan 2014 (1 year 1 month)