J
John Lee
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Sacramento, California, United States
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E-commerce Growth StrategistSalvo SoftwareMay 2021 - Apr 2025 (4 years)Led a complete UX and conversion audit of a high-traffic Shopify store, implementing A/B tests on product pages, navigation, and checkout flows. Resulted in a 28% uplift in conversion rate within 4 months. Used Hotjar, Google Analytics, and Shopify Reports to identify bottlenecks in the customer journey. Developed and tested new upsell offers, reduced cart abandonment, and increased AOV by 22% through strategic pricing tiers and bundle logic. Worked cross-functionally with marketing to align Facebook, TikTok, and email campaigns (via Klaviyo) with optimized landing pages and post-click experiences, driving a 15% increase in ROAS and improving retention metrics. Created and maintained a rigorous A/B testing schedule focused on product page l- JShopify Product ManagerJellyfish TechnologiesDec 2019 - Apr 2021 (1 year 5 months)Directed the end-to-end optimization of the Shopify storefront, collaborating with designers, developers, and marketers to implement UX improvements. Achieved a 30% increase in conversion rate and 20% growth in average order value (AOV) within 6 months. Developed and executed a comprehensive A/B testing strategy for landing pages, PDPs, and checkout experiences. Identified high-impact conversion opportunities using tools like Google Optimize, Hotjar, and Shopify reports, contributing to a 15% uplift in customer retention. Gathered insights from customer data, internal stakeholders, and heatmap analytics to maintain a dynamic product backlog focused on CRO, performance, and retention features. Championed features like one-click upsells and p
- GE-commerce Operations ManagerGrataAug 2016 - Dec 2019 (3 years 5 months)Oversaw daily Shopify Plus operations, ensuring seamless store performance and efficient product launches. Introduced structured workflows for merchandising, inventory updates, and promotional changes, contributing to a 25% increase in store revenue within 6 months. Partnered with UX and analytics teams to drive A/B testing and implement CRO strategies across PDPs, checkout, and landing pages. Leveraged tools like Google Analytics and Hotjar to identify friction points, resulting in a 28% lift in conversion rate. Configured and optimized Shopify checkout settings, including multiple payment gateways and upsell apps. Collaborated with developers to build custom solutions that bypassed standard limitations, reducing cart abandonment by 18%.
Education
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- NBACHELOR OF SCIENCENeumont College of Computer ScienceJan 2012 - Jan 2016 (4 years 1 month)