John Cross Vice President Client Development

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Executive Vice President

Curae

Apr 2023 - Current (3 years 2 months)

• Head of Sales and Marketing approving all marketing materials, campaigns, email drips, conferences and budgeting. • Reporting Directly to the CEO and Chief Growth Officer • Managing all Sales and Marketing teams • 100+ Million Net New Revenue impact to clients for 2024 Fiscal Year

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Vice President, Revenue Cycle Technology

GeBBS Healthcare

Mar 2022 - Apr 2023 (1 year 2 months)

• Global Sales and Marketing initiatives approving all marketing materials, campaigns, email drips, conferences and budgeting. • 5 Direct Reports: 3 CRM Vice Presidents and VP of Marketing • 2.5 million Dollar ACV Quota for fiscal year 2022-2023 and 70 Million Dollar Revenue Recognition. Responsible for hiring of all Sales Reps across the United States

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Director, Revenue Cycle Technology Sales

nThrive

Apr 2021 - Mar 2022 (1 year)

• Sales and Development Leader for • Responsible for all Revenue Cycle Sales and Revenue Recognition • 7.5 Million Dollar Zone Quota and 70 Million Dollar Territory Retention • Leading a group of 45 Individuals within Sales, Marketing, Client Relations and Account Management.

Vice President Revenue Cycle

GetixHealth

Nov 2018 - Apr 2021 (2 years 6 months)

• National Outside Business, Sales Development and Operational Leader for Revenue Cycle Management • Responsible for Developing growth strategy, overseeing offshore operations, marketing initiatives pipeline reporting, management of sales and client management organization as well as organizational structure. • Responsible for reporting all quarterly earnings of all lines of business to CEO and Private Equity Group. • Responsible for projected revenue bookings of over 10 million dollars in new business for fiscal year 2019 and 13 million in fiscal year 2020. • Responsible for evaluating potential acquisitions, B2B partners, creation of Channel Partners, Vendor and Sub Contractor/WMEB Relations. Responsible for hiring of Sales Reps acro

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AVP Business Development Revenue Cycle Management

Conifer Health Solutions,

Apr 2014 - Nov 2018 (4 years 8 months)

 Outside Business and Sales Development leader for entire east coast for Revenue Cycle Management and ACO Development within prospective Physician Groups, Hospitals and Academic and non-Academic Health Systems 40 Million dollar zone quota as well as P&L  Worked Directly with Marketing Team to Identify effective ways to Market to Current and Potential Clients  Key Stakeholder in Development of Conifer's Diversity Vendor Program.

Regional Sales Executive/ Client Management

MedAssets

Jan 2008 - Apr 2014 (6 years 4 months)

 Managed entire Central and West Zones of United States customer base for Key Accounts while carrying a 550k Outside Sales Quota doubled Sales quota 3 years in a row  Responsible Outside sales for New Logo Sales while Reported directly to the President of Sales and Operations for Revenue Cycle Technologies and Services  Managed 70.5 million in annual revenue recognition, strategic relationships between MedAssets and Client while generating same store growth and analyzing P&L.  Negotiated product sales directly with C-Suite level at prospective hospitals across my territory as well as oversaw Implementation of Revenue Cycle Technology Solutions  Responsible for New Logo Sales while carrying a 2.7 million dollar quota.

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Program Director

Inner Strength, Inc. – Non-Profit Youth Development Organization

Jan 2003 - Jan 2008 (5 years 1 month)

 Created and Managed the Community Service Program: Sought out and coordinated partnerships with outside charitable agencies and organizations.  Tutoring and Mentoring Program: Recruited, hired, trained and supervised part-time tutors and mentors from local universities to provide academic support including SAT/ACT prep courses to the program participants. Developed a more efficient and complete database to track and monitor the academic progress of program participants from their respective schools.  Assisted in the design and implementation of the Better Opportunity Program: Placed over 15 percent of the program participants in better living conditions and improved educational opportunities.  Fundraising: Drafted fundraisers and raise

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Founder

Youth Basketball

Selected to speak at the private viewing of Dr. Martin Luther King, Jr. Papers at the Atlanta History Museum, February

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National Sales Executive Leader

 Outside National Sales Executive for Population Health Management Services to Self Funded employers through sophisticated proprietary tools 3.5 million dollar quota.  Outside National sales Executive for Sales Development of Channel Partnership and Marketing to Health Systems and Consultants for Value Based Care 3.5 million dollar quota.

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Co-Founder

for Mo Mentorship, Inc

and Treasure a Nonprofit organization designed to promote social development and literacy amongst underprivileged youth. of Southern Kings Basketball. Nonprofit organization that utilizes basketball to keep youth from engaging in risky behaviors.

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Strategic Sales/Growth Executive- New Customer Development

 Sales support writing Request For Proposal (RFP) for the Supply Chain Service Sales Reps.  B2B Pipeline Management and product management, reporting of all outside business partnerships. Responsible for education of Sales Reps Supply Chain and Revenue Cycle Technology and Services on B2B products. Creating effective strategies with B2B partners.

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Comparative Rate Modeling Consultant

 Create Comparative Rate Modes, Defensible Pricing Models and Market Price Models for over 300 client hospitals.  Using sophisticated proprietary tools to analyses hospitals charge masters for pricing trends in order to increase both Net and Gross revenue by 1-3%  Analysis of legal contract agreements between the client facility and "Managed Care Providers" in order to calculate the facility's Estimated Charge Based Reimbursement. Based on these Payor contracts identify the result in Net Revenue for every dollar increased in Gross Revenue.  Analysis and calculation of sensitivity of every item on the charge master by grouping items with the same CPT Code, similar descriptions or some kind of pricing relationship.

John Cross

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