Johana Rios Arauz

Copywriter/ Creative Content Strategist Management

Indexcol

Jun 2023 - Aug 2023 (3 months)

Digital Marketing / Creative Cochez y Cia S.A. *Creation of original and attractive advertising concepts. *Writing persuasive advertising texts for various media. *Adaptation of messages to the target audience and their interests. * Close collaboration with other marketing and advertising professionals. *Research and analysis to understand the market and the competition. *Development of memorable slogans and taglines for the brand. *Review and correction of texts to ensure quality and coherence. *Adaptation of messages to different media formats. *Keep up to date with the latest trends in advertising and technology. *Content creation for digital media. *Creation of advertising grid for social networks.

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Digital Marketing & Communications Manager

Piazza Internacional SA

Apr 2023 - Current (2 years 2 months)

Digital Marketing & CRM Manager for the markets of Central and South America & Caribbean * Direct link between distribution and retail sales to clients such as Stevens, Coltenis, PeoplesPlay, Conway, Deprati, Éxito, Aka, Calzado Bucaramanga and so much more. * Supervision of the management of social networks and strategy for Ecko Unltd, Lotto, Patrick Sport and OP Ocean Pacific shoes * Coordinate the creation of content in various formats: articles, videos. This content will be used later in various strategies: advertising, positioning (SEO) of the web, brand image, promotion and support for events, etc. * Competitor analysis * Coordination, Strategy, implementation of digital campaigns, ads on Google, Meta, Linkedin and report of results o

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Freelance Community Manager

Piazza Internacional SA

Sep 2021 - Apr 2023 (1 year 8 months)

Supervision of the management of social networks and strategy for Ecko Unltd, Lotto, Patrick Sport and OP Ocean Pacific shoes

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Digital Marketing & Communications Manager

Grupo PANABEL

Aug 2021 - Aug 2023 (2 years 1 month)

* Digital Marketing & CRM Manager for the markets of Panama, Colombia and Costa Rica. * Direct link between production houses, distribution and retail sales to clients such as Falabella, Fedco Blind, Felix B Maduro, Grupo Tova, Aliss, Yamuni, Siman, St. Honore, among others. * Supervision of the management of social networks and strategy for Grupo Panabel, Phyto Colombia, Ikonico.com, SisleyPanama. * Coordinate the creation of content in various formats: articles, videos. This content will be used later in various strategies: advertising, positioning (SEO) of the web, brand image, promotion and support for events, etc. * Inbound Marketing * Competitor analysis * Coordination, Strategy, implementation of digital campaigns, ads on Google, Met

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Freelance Social Media Manager

THE BRANDING BAR

May 2021 - Sep 2021 (5 months)

The Branding Bar is a strategic and innovative digital marketing agency in Atlanta, GA. We develop relevant digital marketing strategies for powerful customer engagement, with a focus on brand strategy, social media marketing, influencer marketing, SEO and website design. We are focused on empowering clients to build impactful and sustainable relationships with their customers and online community. As a digital marketing agency catering to businesses of all sizes, The Branding Bar develops strategies and execution plans that harness the power of innovation and creativity to allow our clients to maximize their full potential. We help our clients build stronger brands, generate awareness, amplify their messages, increase their marketing effec

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Freelance Digital Specialist

Omnicom Media Group

May 2021 - Sep 2021 (5 months)

* Implementation of campaigns and development of strategies for Social Networks, Google, Youtube, Teads and more at a regional level. * Clients: Rodelag, Nevada, Mundo Cine, Sony Pictures, La Chiricana, Gatorade, PumaEnergy, Deli Grecia, Honor Mobile, Toledano, ZAZ Food Store

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CEO/ Owner- Marketing and Communication Strategist

Trilogia Marketing Panama

Aug 2020 - Current (4 years 10 months)

Digital agency specialized in communication strategies, advertising, design and creativity in the field of marketing. We are committed to working responsibly and collaboratively with our clients, offering innovative and lasting solutions in the digital world. *Management and Management of Social Networks Marketing research *Digital Advertising Graphic Design *Website Design and Development, E-commerce & Maintenance *Professional Photography and Video *Photography and Video for Social Networks *Audiovisual Design and Production *Branding & Visual Communication *Brand activation *Logistics for business events *UGC Creation *PR & Influencers *1:1 communication and digital marketing consulting. *Unboxings *QR Code Generation *Resources with Art

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Digital Marketing & Communications Manager

AutoCentro Panama

Sep 2019 - May 2021 (1 year 9 months)

* Brand Management: Hankook, Toyo Tires, Valvoline, Gates among others... * Maintain and strengthen corporate communications with the digital community. * Develop and execute Digital Marketing strategies. * Manage campaign budget. * Develop digital corporate communications plan for the company. * Development of digital campaigns * Manage content published on digital channels. * Digital development and innovation analyst for the company.

Digital Marketing Manager

Grupo Silaba

Oct 2018 - Sep 2019 (1 year)

* Brand Management: Kia, Chevrolet, Mazda and Cadillac * Development of Digital Campaigns * Development of Media Plan for digital media. * Weekly pattern report * Data Analysis * Implementation of campaigns * Monitoring and Supervision of Social Networks * Creation of annual and monthly budgets and media mix * Responsible for compliance with KPI's

Kia Marketing Specialist

Grupo Silaba

Oct 2018 - Sep 2019 (1 year)

* Marketing Specialist at the HQ in Miami and South Korea of Kia Motors Panama

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Digital Trafficker EPASA - Brand Manager & Comercial Analyst PGC y 507GO.tv

GRUPO EPASA

Feb 2018 - Sep 2018 (8 months)

*Advising clients in order to achieve their objectives. *Plan advertising campaigns in Social and Google Ads. *Implement digital advertising campaigns on different platforms. * Monitor the results of the campaigns. *Optimize brand campaigns and strategies based on the results achieved. *Develop results management reports and profitability models for decision making business decisions. *Content development and production for on-demand programs of our product 507GO. *Management of client budgets for more than $150,000.00 per month distributed in our clients digitally.

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Freelance Creative & Operations Director

Jampro Design SA

Oct 2017 - Feb 2018 (5 months)

* Coordinate in conjunction with the Art Direction, everything related to the development and execution of a project. With knowledge, skill and ability to manage, monitor and make timely decisions (Management of Accounts, Media and Influencers Management, Event Production). To form team using the right HR and capable of successfully completing any activity of this nature. Following and complying with the creative, quality and performance guidelines of the company. * Development of massive and corporate events from the idea, planning and execution. Accounts: Loreal, Target Job, Saint Honore, among others.

Digital Communications Manager

Autoridad Marítima de Panamá

Dec 2016 - Aug 2017 (9 months)

*Writing press releases, articles about activities and events carried out by the institution. *Support in calls and press agendas. *Participate in local and international events related to the entity and prepare chronicles of these for the purpose of publication in the media. *Prepare daily and deliver to the head of department a summary of the information that is competent for the institution and that has been disseminated in the media, mainly the national media, without ignoring the international when the information is transcendent. *Prepare and deliver to the immediate boss a monthly report of the publications related to the institution. *Management of the digital communication of the institution. *Make a photographic and video coverage

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Marketing Specialist & Digital Content

Publicar Publicidad y Soluciones Multimedia SA

Mar 2016 - Dec 2016 (10 months)

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Account Manager CEREBRO Y&R

Star5 Creative

Feb 2013 - Oct 2013 (9 months)

* Brand Manager of : BMW, Mini, Motorrad Regional * Manage client's portfolio. * Refine public relations strategies. * Monitor advertising and conduct market research to identify the needs, concerns and expectations of the audience. * Attend events with the media. * Meetings with suppliers * Prepare reports for the client * Present campaign ideas, strategies, materials needed and budget for approval.

Johana Rios Arauz

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Johana's behavioral traits
Johana's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.