Joaquín Requena Analytics Engineer

Analytics Engineer

Nubank

Aug 2025 - Current (1 year 1 month)

- Member of the Finance Technology Platforms team, focused on building and optimizing data pipelines to support regulatory financial reporting for Brazil, Mexico, and Colombia. - Responsible for promoting data literacy and data governance across the organization. - In charge of creating automated processes to monitor data consistency and quality for the Finance Platform team.

Growth Hacker

Intraway

Aug 2023 - Aug 2025 (2 years 1 month)

- Direct report to the company's CEO to develop and implement efficiency and growth-oriented reforms - Connection between Marketing and Sales teams - Launch and management for two new brands - Led SDR team on CRM cleaning and enrichment reforms - Led ABM strategies in the organization - Aided content creation for social media and outreach strategies - ETL automation from various data sources using Python - Contact list scraping for emailing campaigns using Python - Looker Studio dashboard creation using various data sources - Emailing campaign flow automation in Salesforce Account Engagement (Pardot) - Google Analytics reporting and auditing

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Growth Hacker

Paigo

Apr 2021 - Jul 2023 (2 years 4 months)

- Leaded digital analytics strategy set up and reporting for five brands - Responsible for acquisition strategies and optimisation via testing for four brands - Optimisation and automation of messaging and PPC strategies for prospects, clients and churned clients - Growth-related KPI creation and data visualizations focused on reducing CAC

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Analista de Business Intelligence

Paigo

Nov 2020 - Apr 2021 (6 months)

I was responsible for KPIs and data visualizations development and follow-up for a digital lender's Growth team. This was achieved via data wrangling and analysis from structured databases, as well as process automations.

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Multimedia Journalist

Teledoce

Jan 2017 - Oct 2020 (3 years 10 months)

I was part of digital team of Teledoce, a leading Uruguayan TV channel. I executed digital campaigns in its shows’ web sites and social media during primetime whilst interpreting web analytics. Programming includes journalistics, magazines, talk shows, game shows and its newscast Telemundo.

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Economics Journalist

Semanario Crónicas

Dec 2016 - Jan 2017 (2 months)

Summer substitution. I reported economics-related news about Uruguay and the international scenario’s current affairs. Also made news coverage in conferences and seminars about economics as well as contact with area experts.

Producer

Nuevo Siglo Cable Tv

Nov 2016 - Dec 2016 (2 months)

Internship. Journalistic producing and live transmissions for various local programming related to Uruguayan politics and history. Processed and compiled data for a clearer presentation on TV shows.

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Intern

Canal 4

Sep 2016 - Oct 2016 (2 months)

I participated in the newscast's production, where I gathered and wrote for its website. Audiovisual editing for tapes that came live on the primetime newscast.

Joaquín Requena

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