Jorge Mario Castillo

Jorge Mario Castillo

About

Detail

Content Strategist | UX Writing | Digital Content & User Experience | Remote | B2 English
Bogotá, Bogota, Colombia
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Résumé

Jobs verified_user 0% verified
  • Rush Street Interactive
    Copywriter
    Rush Street Interactive
    Mar 2023 - Current (3 years 4 months)
    Developed digital content for a high-interaction platform focused on sports betting and real-time digital experiences Created communication and content for multiple digital formats and channels, including campaigns, social media, and user-facing platforms Contributed to content strategies focused on interaction, clarity, and conversion within fast-paced digital environments Adapted messaging based on user behavior, sports events, and real-time digital consumption dynamics Collaborated with marketing and communication teams to maintain brand consistency and optimize digital experiences across different touchpoints Developed content aligned with audience engagement, communication goals, and user-oriented experiences
  • C
    Content and community manager
    Curbo Technologies
    Apr 2022 - Dec 2022 (9 months)
    Developed and executed content strategies for social media, digital platforms, and blog content Grew digital audience organically from 50 to ~5,000 followers through audience-focused content and interaction strategies Created multi-format content for digital campaigns, social media, video, OOH, and audiovisual communication Managed and organized content in WordPress, optimizing structure and communication for digital environments Adapted messaging and formats based on audience behavior and communication objectives Participated in coordination and planning processes for digital content projects across multiple platforms and formats Developed TikTok content with posts reaching +2,500 views compared to an average of 60
  • W
    Web Content Copywriter
    Win Sports tv
    Jan 2020 - Mar 2022 (2 years 3 months)
    Developed digital editorial content aligned with sports audience behavior and digital consumption trends Wrote articles with SEO optimization reaching +15,000 organic readers per publication, optimizing content according to trends and sports context Managed real-time content for digital platforms and social media during live sports events Produced and streamed live content using OBS and Mediastream Adapted messaging and formats based on audience interaction, context, and digital user experience Contributed to communication and content processes focused on maintaining clarity, speed, and relevance in high-traffic environments
  • M
    Community manager
    MONELY 360
    Jul 2019 - Oct 2019 (4 months)
    Managed digital content for multiple brands and audiences within low-budget digital environments Developed communication and content adapted to different brand and user needs Created copy and graphic assets for social media and digital communication Participated in content strategies focused on organic positioning and audience interaction Coordinated content organization across multiple digital projects and platforms Adapted messaging and formats according to communication goals, audience behavior, and digital experiences
  • W
    Production assistant
    Win Sports tv
    Jun 2018 - Dec 2018 (7 months)
    Developed and produced audiovisual content for sports programs and digital platforms Researched and structured editorial content focused on sports audiences and real-time informational experiences Participated in voice-over and development of informational pieces across multiple communication formats Covered international events including the 2018 FIFA World Cup and the Central American and Caribbean Games Created and developed “Solo Ciclismo,” a specialized content section focused on niche sports audiences and user experience Coordinated and supported production and digital communication processes in high-information-flow environments
  • C
    International Counsellor and Marketing assistant
    Cultural Travel Colombia
    Jun 2017 - Dec 2017 (7 months)
    Coordinated communication and relationships with international institutions and global partners Developed digital content and communication for different audiences and digital channels Participated in positioning and communication strategies focused on clarity and user-oriented experiences Organized and planned content for social media, graphic assets, and audiovisual communication Adapted messaging and formats according to communication goals, international audiences, and digital contexts Supported coordination and management processes for digital communication projects
  • H
    Community Manager
    HILL KILLERS CYCLING FUNDATION
    Jan 2017 - Dec 2019 (3 years)
    community Grew social media presence organically from 0 to ~1,000 followers through interaction-driven content Managed communication and content across digital platforms and social media channels Produced live streaming content to strengthen audience participation and community experience Adapted content and formats according to audience behavior and digital community interests Participated in content coordination for niche-focused digital environments
Education verified_user 0% verified
  • Central University
    Comunicador Social y Periodista
    Central University
    Jan 2014 - Sep 2019 (5 years 9 months)