Head Of Marketing Business Development
Escape Route
Jan 2016 - Nov 2017 (1 year 11 months)
- Spearheaded digital marketing strategy and lead execution to develop both short-term and long-term digital campaigns, content plans, and customer communication based on best practices and analytics to drive revenue; manage and develop key relationshi
- Developed and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. Worked closely within paid search, display, social, search engine optimization (SEO) and conversion rate optimization (CRO) to ensure integr
- Performed day-to-day email marketing activities including email campaign set-up, customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and deployment of onetime, recurring, triggered and dynamic cont