J

Jimena Sainz

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Head of Marketing LATAM
Nuevo Leon, Mexico

Contact Jimena regarding: 
work
Full-time jobs
Starting at MXN125k/month ~USD7.38k/month
Flexible work
Starting at USD60/hour

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Betsson Group
    Head of Marketing LATAM
    Betsson Group
    Jan 2023 - Aug 2023 (8 months)
    - Head of Marketing for LATAM - Peru, Chile, Colombia, Argentina, Brazil, Mexico. - ATL, Digital, Sponsorships, PR. - Successfully managed the marketing launch of an online casino with the local market team, focusing on expanding into the Latam region, particularly Mexico, with a limited budget. Negotiated an extension of the brand ambassador contract with Bambam Zamorano, a former Club America soccer player from Chile to Mexico. Implemented a robust media strategy with major TV broadcasters and executed strategic acquisition actions in digital performance media.
  • L
    Head of Marketing
    Logrand Entertainment Group,
    Jan 2020 - Dec 2022 (3 years)
    Head of marketing department for online BU: UA, retention, reactivation. including sponsorships, media, PR, social media, CRM, loyalty, and UX. SBC Latam2021 rising star winner. • Grew income by 300% exceeding 200% goals during COVID and by 50% after. • Developed and implemented a gamified 360° loyalty program. • Created content strategy for social media, PR, SEO, and internal channels. • Negotiated and implemented sponsorships: LaLiga, Sultanes, Fuerza Regia and LNBP. • Improved CRM KPIs by 50% through strategic activation, retention, and reactivation tactics.
  • M
    Omnichannel consultant and co-founder
    MBOC,
    Jan 2018 - Current (8 years 8 months)
    Online Casinos and Sportsbooks • Localization for LATAM markets for multiple european companies. Market Research Agency (Start-up) B2B • Design and development of digital acquisition strategy +1000% growth in MQLs. • Brand communications redesign and homologation in all touchpoints. Personal Care Brand • Digital marketing and content. Amazon product listing and ecommerce strategy.
  • S
    eCommerce and Digital Sr. Manager
    Stanley Black & Decker, CDMX
    Jan 2016 - Jan 2018 (2 years 1 month)
  • Grupo Netshoes
    E-commerce, Marcom and Digital Marketing Manager
    Grupo Netshoes
    Jan 2015 - Jan 2016 (1 year 1 month)
    - netshoes.com.mx - Futbol (soccer): tiendaoficialamerica.com tiendapumas.com tiendachivas.com.mx santosshop.mx tiendacruzazulonline.com.mx - Leagues: tiendanfl.com.mx nbatienda.com
  • L'Oréal
    Digital Marketing and Digital Media Manager
    L'Oréal
    Jan 2012 - Jan 2014 (2 years 1 month)
    I was part of the launching of Clarisonic and Urban Decay. I participated in the digital strategy creation and execution, including e-commerce websites, paid media, and influencer plans. - Digital Head: develop, coordinate, and execute all digital activities for the four divisions: Consumer Products: L'Oréal Paris, Garnier, Maybelline. Luxury Products: Lâncome, Kiehl's, Clarisonic, Biotherm, Fragrances: Armani, Diesel, YSL, Cacharel. - Professional Products: L'Oréal Professionnel, Kerastase, Redken, Essie, Matrix. - Active Cosmetics: Vichy, La Roche-Posay, Roger&Gallet, Skinceuticals.
  • 3
    eMarketing Supervisor Mexico & LATAM COB
    3M LATAM
    Dec 2011 - Oct 2012 (11 months)
    - Coordinate all digital activities for Latam markets for COB Business: Scotch Brite, Scotch, Nexcare, Post-it, Command, and Futuro for México & Latam.
  • 3
    Digital Marketing Coordinator COB (Consumer & Office Business)
    3M LATAM
    Mar 2011 - Dec 2011 (10 months)
    - Scotch Brite, Scotch, Nexcare, Post-it, Command, and Futuro for México & Latam.
  • Mexicana Airlines
    eCommerce & Digital Marketing - Business 2 Consumer
    Mexicana Airlines
    Jan 2008 - Jan 2011 (3 years 1 month)
    - Digital Marketing, Promotions & Social Media for USA and Rest of the World.
Education verified_user 0% verified
  • R
    Mastermind
    Robins
    Aug 2023 - Feb 2024 (7 months)
  • Tecnologico de Monterrey
    Potential Leader - Engagement
    Tecnologico de Monterrey
    Oct 2022 - Dec 2022 (3 months)
  • ICAMI
    Managerial Competencies PCG
    ICAMI
    Jan 2021 - Jan 2022 (1 year 1 month)
  • Gastronomica Internacional
    Diplomado , Nutrición humana
    Gastronomica Internacional
    Jan 2018
  • Digital Marketing Institute
    Professional Diploma in Digital & Social Selling, Comunicación digital y contenidos multimedia
    Digital Marketing Institute
    Jan 2016 - Jan 2017 (1 year 1 month)
  • 3
    Innovative Marketing
    3M InstituteTecnologico de Monterrey
    Jan 2012 - Jan 2013 (1 year 1 month)
  • Tecnologico de Monterrey
    Diplomado, Mercadotecnia Estratégica
    Tecnologico de Monterrey
    Jan 2012 - Jan 2013 (1 year 1 month)
  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    Seminario, Dirección
    Instituto Tecnológico y de Estudios Superiores de Monterrey
    Jan 2010
  • Universidad Panamericana
    Master in Institutional Communication
    Universidad Panamericana
    Jan 2005 - Jan 2007 (2 years 1 month)
  • Universidad Panamericana
    Major in Business and Marketing
    Universidad Panamericana
    Jan 2001 - Jan 2005 (4 years 1 month)