Content Manager, Copywriter, and Creative Strategist
Metro Manila, Philippines
As a content manager and creative marketing strategist, I have a lot of experience which I've acquired on both the agency- and client-side. Apart from traditional and digital ad agencies, I've written content and ads for broadcast and publishing, video production companies and private corporations.Lately, I've been working with a lot of marketing creative and digital channel teams, writing copy, producing content and creating strategies for their∙ Social Media∙ Media Planning∙ SEO∙ SEM∙ Web Development∙ Email Marketing
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Content & Branding Manager
Khepri Digital
Jun 2024 - Dec 2025(1 year 7 months)
A fast-growing digital marketing agency with offices in Singapore, Japan and the US
Managed a team of 5-6 content writers
Quality-checked and edited content and copy for publishing
Produced long-form content, landing pages, ads
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Freelance Content Manager and Consultant
Content Management
Nov 2022 - Current(3 years 7 months)
Produce and edit ads, landing pages, long-form content
Manage social media and email marketing
Clients include companies in IT, healthcare and wellness, lifestyle, FMCG, design & build, construction and home improvement, higher education, non-profit
Digital Channels and Communications Manager
Navagis Inc
Jan 2022 - Oct 2022(10 months)
A leading location intelligence company with offices in the US, Japan and Asia Pacific
Collaborated with the marketing manager to develop and implement strategies to build and strengthen the company's brand
Produced content and write ups relevant to marketing goals
Supported sales and other teams with daily digital content creation
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Creative Director
Ten Elleven Manila
Mar 2021 - Jun 2021(4 months)
As a Creative Director at a cloud technology consulting company specializing in accounting, business process outsourcing, and software development, I effectively managed the marketing team to drive innovative content strategies and enhance brand visibility. I produced and edited high-quality content, ensuring alignment with our overall marketing objectives. My role involved creating comprehensive content strategies and generating detailed reports on social media marketing and website performance, which informed our digital marketing efforts. Additionally, I leveraged my experience in financial content development, having previously worked with Ten Elleven Manila, a software company that provided fintech solutions, including taxation platfor
Copywriter
NEO Digital
Mar 2016 - Feb 2021(5 years)
As a Copywriter at a Singapore-based global digital media agency serving businesses across APAC, I produced and edited a wide range of online content and advertisements, ensuring alignment with client objectives and brand voice. I created comprehensive content plans for both websites and social media platforms, which enhanced engagement and visibility. My efforts in producing business proposals were instrumental in securing major clients, showcasing my ability to blend persuasive writing with strategic insight. I led the content team, fostering collaboration and innovation to elevate our content quality. Additionally, I leveraged my experience in financial content development, having worked with several financial clients at NEO360, where I
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Writer
YuXin
Jan 2014 - Dec 2015(2 years)
Tutorial centre network established by the founder of the leading tutorial centre franchise in the Philippines
Produced education-related articles for the company website
Produced copy for marketing materials
Produced public relations materials