I am a strategic designer with an emphasis on Design Thinking who loves to participate in the development of innovation initiatives; With 5 years of experience in marketing in Colombia, Spain, and the United States, developing communication strategies and strengthening SMEs. I have knowledge in the analysis of quantitative information and in the creation and application of qualitative research tools, such as ethnographic mapping, Coolhunting (research and analysis of market and consumption trends), co-creation workshops, guided interviews, forecasting, and backcasting