Jess Márquez Gaspar Journalist / Digital Marketing Specialist / Human Rights

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Head of Communications and Marketing

Editorial Punto

Jan 2023 - Dec 2025 (3 years)

As the Head of Communications and Marketing, I was responsible for developing a comprehensive Digital Marketing Strategy that encompassed copywriting for engaging content across social media and websites. I conceptualized and executed a multi-channel digital strategy to launch the publishing house’s e-commerce platform, aligning sales objectives with targeted email marketing and value-driven social media campaigns, which resulted in increased conversion rates and overall revenue. My role also involved serving as the creative lead for all digital assets, overseeing the end-to-end production of high-impact video content designed to accelerate social media growth, which I also edited. Additionally, I utilized task tracking methodologies to ens

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Media Correspondent

Into Magazine

Oct 2018 - Nov 2022 (4 years 2 months)

As a Media Correspondent, I focused on reporting and analyzing critical issues related to politics, the economy, and human rights in Central America. My role involved not only writing compelling articles but also capturing impactful photographs that highlighted the region's socio-political landscape. I developed in-depth pieces on human rights, utilizing the WordPress platform to effectively share my work. Additionally, I employed SEO copywriting strategies to enhance the visibility of my content in search results, ensuring that important narratives reached a wider audience and contributed to informed discussions on these vital topics.

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Local Producer, Social Media Manager and Creative Lead

Instituto Multimedia de Derechos Humanos (IMD)

May 2018 - Dec 2021 (3 years 8 months)

As a Local Producer, I have effectively served as Social Media Manager, Creative Lead, and Project Manager. My role encompasses Project Management for festival editions that combine event production, marketing, and human rights, ensuring that all objectives are met with precision and creativity. While my focus has been on developing and implementing digital marketing strategies, I have also explored concepts such as funnel strategy for lead generation, which has informed my understanding of audience engagement. This includes utilizing email marketing strategies, such as email nurture sequences, to enhance communication effectiveness. In my capacity as Local Producer, I also spearheaded a multi-channel promotional strategy that bridged PR ef

Media Correspondent

NPR

Mar 2018 - Dec 2024 (6 years 10 months)

As a Media Correspondent, I reported on and analyzed critical issues related to politics, the economy, and human rights in Central America. My role involved writing compelling articles and capturing impactful photographs that highlighted the region's socio-political landscape. I developed in-depth pieces on human rights, utilizing the WordPress platform to effectively share my work and engage with a broader audience. Additionally, I applied SEO copywriting strategies to enhance the visibility of my content in search results, ensuring that important narratives reached a wider audience and contributed to informed discussions on these vital topics.

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Social Media Strategist, Social Media Manager and Project Manager

Alternativo Comunicaciones

May 2016 - Current (10 years)

As a Social Media Manager, Social Media Strategist, and Project Manager, I have effectively served as Creative Lead, developing high-value educational content for various platforms, including social media, websites, and blogs. My role encompasses Project Management for projects that combine digital marketing and human rights, ensuring that all objectives are met with precision and creativity. While my focus has been on developing and implementing digital marketing strategies, I have also explored concepts such as funnel strategy for lead generation, which has informed my understanding of audience engagement. This includes utilizing email marketing strategies, such as email nurture sequences, to enhance communication effectiveness. Furthermo

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Social Media Strategist and Copywriter

Roiker Digital Curiosity

Aug 2014 - May 2015 (10 months)

As a Social Media Strategist and Copywriter, I have been instrumental in developing comprehensive digital marketing strategies and crafting compelling copy for various platforms, including social media, websites, and blogs. My role encompasses project management and digital marketing initiatives, ensuring that all objectives are met with precision and creativity. While my primary focus has been on digital marketing strategies, I have also explored concepts such as funnel strategy for lead generation, which, although not my main area of expertise, has enriched my understanding of audience engagement. This includes the application of email marketing strategies, such as email nurture sequences, to enhance communication effectiveness. Furthermo

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Social Media Strategist and Copywriter

Bit Digital

Mar 2014 - Aug 2014 (6 months)

As a Social Media Strategist and Copywriter, I have been instrumental in developing comprehensive digital marketing strategies that align with business objectives. My expertise in copywriting has allowed me to create engaging content for various platforms, including social media, websites, and blogs, ensuring that messaging resonates with target audiences. In my role, I have effectively integrated concepts such as funnel strategy for lead generation, which, while not my primary focus, has enriched my understanding of audience engagement and conversion tactics. Additionally, I have leveraged email marketing strategies, including email nurture sequences, to enhance communication effectiveness and foster deeper connections with audiences. My d

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Media Correspondent

Diario Tal Cual

Dec 2013 - Current (12 years 5 months)

As a Media Correspondent, I reported on critical issues related to politics, the economy, and human rights in Central America, with a particular focus on the issues with a direct impact on Venezuela. My role involved writing compelling articles and capturing impactful photographs that highlighted the region's socio-political landscape. I developed in-depth pieces on human rights, utilizing the WordPress platform to effectively share my work and engage with readers. Additionally, I employed SEO copywriting strategies to enhance the visibility of my content in search results, ensuring that important narratives reached a wider audience and contributed to informed discussions on these vital topics.

Jess Márquez Gaspar

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