Jessica Sanchez Marketing Strategist | Brand, CRM & Growth

Senior Marketing Strategist

freelance

Jul 2023 - Current (3 years)

Lead marketing strategy, brand development, and customer engagement initiatives for national and international brands across retail, beauty, hospitality, travel, home services, events, food & beverage, and consumer products. Develop and execute marketing plans, product launches, brand positioning strategies, CRM initiatives, customer lifecycle campaigns, and multi-channel communication programs aligned with business objectives. Coordinate creative teams, vendors, and external collaborators to ensure successful execution of campaigns, events, activations, and brand projects. Manage multiple brands simultaneously with content strategies, paid media initiatives, partnerships, customer acquisition efforts, and growth opportunities across mul

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Marketing Coordinator

Mercandú

Jun 2021 - Jul 2023 (2 years 2 months)

Supported acquisition, retention, and customer engagement initiatives for a fast-growing e-commerce startup serving both B2B and B2C audiences. Developed and executed segmented CRM and email marketing campaigns based on customer behavior, including onboarding journeys, inactive customers, repeat buyers, and high-value customer groups. Managed customer lifecycle marketing initiatives through email campaigns, push notifications (Firebase Cloud Messaging), and retention-focused strategies designed to improve engagement and repeat purchases. Created and maintained campaign tracking structures using UTM parameters to support performance measurement, attribution, and customer journey analysis. Monitored campaign performance, customer engageme

Content Manager

Elaniin

Jan 2020 - Jun 2021 (1 year 6 months)

Developed content and communication strategies for multiple brands, focusing on audience growth, customer engagement, and lead generation. Conducted market research, competitive analysis, benchmarking, and performance reporting to identify opportunities and improve campaign effectiveness. Collaborated with cross-functional teams including software development, logistics, operations, and marketing to support business objectives. Managed content planning and execution while monitoring performance indicators and campaign results.

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Social Media & Content Manager

EMKT COMPANY

Jun 2019 - Jan 2020 (8 months)

Developed content strategies and managed digital communications for brands across education, retail, construction, and healthcare industries. Coordinated creative production by developing briefs, guiding designers, reviewing deliverables, and ensuring brand consistency across campaigns. Produced marketing assets including social media campaigns, website content, advertising concepts, radio scripts, and promotional materials. Led photography and video coverage for events and marketing initiatives. Prepared monthly client reports, performance analysis, and strategic recommendations to improve campaign results and engagement.

Marketing & CRM Coordinator Intern

Universidad Evangélica de El Salvador

Jan 2018 - Jan 2019 (1 year 1 month)

Supported student recruitment and enrollment initiatives through CRM, email marketing, social media, content creation, and direct outreach strategies. Managed lead nurturing and follow-up campaigns for prospective students, supporting open houses, admissions processes, enrollment events, and information sessions. Collaborated on ATL and BTL initiatives including television appearances, radio segments, photography, promotional campaigns, and brand awareness activities. Contributed to customer acquisition efforts through personalized communication and relationship-building strategies.

Jessica Sanchez

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