Jessica Sanchez

Marketing Specialist

freelance

Jul 2023 - Current (2 years 10 months)

As a Marketing Specialist, I was responsible for the creation of innovative strategies, branding, and content management for both national and international brands, aimed at fostering a deeper connection with clients. This included the development of impactful visual pieces and photography that aligned with brand identity and target markets to drive growth. I utilized various marketing techniques, including influencer marketing and digital content management, to enhance campaign effectiveness. Additionally, I implemented automation tools to streamline and measure marketing tasks and workflows, such as email campaigns and social media posting, which significantly increased operational efficiency. My expertise in data reporting and quantitati

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Marketing Coordinator

Mercandú

Jun 2021 - Jul 2023 (2 years 2 months)

As a Marketing Coordinator at an e-commerce startup, I served as a creative strategist, developing the complete marketing flow for both B2B and B2C projects. My experience includes collaborating with cross-functional teams to achieve objectives and demonstrate results through effective use of SEO, AI, advertising tools, and various digital marketing channels. Additionally, I gained insights into fitness marketing while working with Mercandú, a platform similar to "Amazon" in El Salvador, where I focused on the fitness and supplements category. This experience allowed me to learn about different products and brands, enabling me to create targeted marketing campaigns that resonated with our audience. My role also involved data reporting and p

Content Manager

Elaniin

Jan 2020 - Jun 2021 (1 year 6 months)

Management of digital content and mass media to generate growth for different brands, focused on better engagement and lead generation, through benchmarking, creative strategies and KPI's. Realization of reports and quantitative analysis. Experience in e-commerce, working hand in hand with logistics, imports, software development, among others. The team's proficiency in remote work was established years prior to the 2020 pandemic, which accelerated a transition to a fully remote operational model. This long-standing familiarity with distributed work models ensured the team maintained seamless communication, efficient work flows, and consistent delivery of results, demonstrating effective remote team management even in a 100% remote environm

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Community Manager

EMKT COMPANY

Jun 2019 - Jan 2020 (8 months)

Como Community Manager, fui responsable de la generación de contenido creativo ATL y BTL para diversas marcas importantes en los campos de la educación, tiendas de ropa, construcción, alimentos y salud. Gestioné campañas exitosas, manteniendo una comunicación excelente con los clientes y preparando informes cuantitativos y cualitativos que reflejaban el rendimiento de las iniciativas. Además, realicé investigaciones de competencia para entender las estrategias del mercado y mejorar nuestras propias campañas, asegurando que nuestras propuestas fueran siempre competitivas y relevantes. La investigación de mercado formó parte de mi rutina diaria, permitiéndome identificar tendencias, realizar un seguimiento social y comprender mejor las necesi

Client management

Universidad Evangélica de El Salvador

Jan 2018 - Jan 2019 (1 year 1 month)

Customer Relationship Management (CRM) project, creating campaigns to provide follow-up to clients through social networks, email marketing, ATL media and photography.

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