Jessica Boateng

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Regional Go-to-Market (GTM) & Sales Strategy Lead

Baggins HQ

Nov 2024 - Current (1 year 8 months)

Regional Go-to-Market (GTM) & Sales Strategy Lead, East & West Africa | Streamprime | Accra, Ghana | November, 2024 - Present ● Spearheaded the Go-to-Market (GTM) execution and regional sales strategy for a comprehensive streaming platform, ensuring maximum market penetration and subscriber growth across East and West Africa. ● Crafted and executed the integrated brand messaging architecture across 5+ regional markets, aligning all sales collateral and digital presence to secure a dominant competitive position. ● Directly led a high-performing sales organization of 40+ executives, instituting specialized brand training that significantly increased regional deal closing rates and exceeded quarterly targets. ● Championed cross-functional alig

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Territory Sales and Marketing Manager(Contract)

EKF Group

Aug 2024 - Nov 2024 (4 months)

• Spearheaded the development and implementation of a new territory sales strategy, resulting in a 15% increase in sales revenue within the first month. • Elevating Brand Awareness: Developed and executed integrated marketing campaigns across multiple channels. • Managed a team of 5 sales representatives, providing coaching, mentorship, and performance feedback to enhance their sales skills and achieve individual targets. • Conducted regular performance reviews, identified training needs, and fostered a collaborative and supportive team environment. • Cultivated and maintained strong relationships with key clients and stakeholders. • Negotiated contracts, managed key accounts, and consistently sought opportunities to exceed

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Customer Success & Marketing Operations Specialist

Sunlake Interactive

Jan 2024 - Feb 2026 (2 years 2 months)

Served as dedicated account manager for 191 US-based companies, managing all inbound communications via Aircall and HubSpot CRM — delivering fast, professional, and consistent client experiences at scale. ▸ Managed and updated client websites using the Duda platform, coordinating design refreshes, content updates, and asset integration to maintain brand accuracy across accounts. ▸ Administered Google Business Profiles for client portfolios — handling verification, service listings, access management, and reinstatement tickets to protect clients' local search visibility. ▸ Designed high-quality marketing materials using Canva (Open Graph images, QR code flyers, promotional graphics, favicons) aligned to each client's brand identity. ▸ Manag

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Remote Solar Sales Consultant

Wolf River Electric Company

Jul 2023 - Jul 2024 (1 year 1 month)

As a Remote Solar Sales Consultant, I excelled in understanding customers' needs, priorities, and properties to determine their suitability for solar solutions. I provided engaging residential solar sales presentations and negotiated contracts with potential clients, while building and maintaining strong stakeholder relationships throughout the sales cycle. My role involved gathering essential information to generate accurate solar quotes and acting as the intermediary between customers and solar installers. I attended virtual sales meetings and industry events to stay updated on new products, sales techniques, financial products, and industry developments. By actively engaging with customers already in the pipeline, I prioritized and follo

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Remote Customer Success Manager

Sentric Clothing

Mar 2020 - Dec 2020 (10 months)

• Managed a portfolio of key client accounts, ensuring their satisfaction and retention through proactive communication and personalized support. • Developed individual account plans and growth strategies, focusing on building long-term partnerships. • Developed and implemented customer success strategies to improve customer onboarding, product adoption, and overall customer experience. • Created onboarding materials, conducted training sessions, and identified and addressed potential challenges. • Achieved an 80% customer retention rate, demonstrating a strong ability to build and maintain long-term client relationships. • Conducted regular customer check-in calls to provide product updates, gather feedback, and address any conce

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Sales and Marketing Manager

Goodheart Stationery|

Jan 2018 - Jan 2021 (3 years 1 month)

• Developed marketing budgets, tracked campaign performance, and made data-driven adjustments to optimize our results. • Managed a team of 6 marketing and sales staff, providing training and mentorship on sales techniques, product knowledge, and customer service best practices. • Conducted performance appraisals, provided constructive feedback, and fostered a positive and supportive team environment. • Developed and implemented effective marketing strategies, including social media marketing, print advertising, and in-store promotions, to promote the company's range of stationery products. • Developed product marketing plans, created compelling promotional materials, and worked closely with the sales team to ensure successful produc

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Customer Sales Representative|

Goodheart Enterprise

Jun 2016 - Jun 2018 (2 years 1 month)

As a Customer Sales Representative, I was responsible for selling products and services while effectively representing the brand. This involved asking insightful questions to identify the best offerings, delivering engaging demos and presentations, and nurturing customer relationships. I proactively reached out to potential leads through various channels, including email, phone, text, and social media, employing persuasive techniques to negotiate and overcome objections, ensuring mutually beneficial deals. My role included submitting and processing orders to guarantee timely delivery of products and services, participating in company meetings with sales managers and fellow representatives, and presenting compelling arguments to promote our

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