Jefferson Segura

Jefferson Segura

About

Detail

Marketing | Growth Hacker | Performance Manager | SEO | Data-driven culture
Colombia
Contact Jefferson regarding: 
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Full-time jobs
Starting at USD2k/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • H
    Product Marketing Manager
    Habitanto
    Nov 2023 - Oct 2024 (1 year)
    Responsibilities:
    ●Lead the product, marketing, and sales teams, as well as the comprehensive Growth strategy aligned with business objectives.
    ●Design and implement growth loops to drive acquisition and retention.
    ●Improve retention through personalization and automation of marketing actions (HubSpot, Klaviyo, Braze).
    ●Analyze key metrics such as CAC, LTV, churn, DAU/WAU/MAU, and conversion funnel.
    ●Lead pricing strategies, revenue models, and expansion into new markets.
    ●Use tools such as Google Analytics, Amplitude, Mixpanel, Looker, Hotjar, and SQL.
    ●Enhance user experience (UX/UI) with a focus on conversion.
    ●Design and execute A/B tests on key product pages.
    ●Manage performance marketing bu
  • Fundación Santa Fe de Bogotá
    Marketing Professional
    Fundación Santa Fe de Bogotá
    Dec 2019 - Sep 2022 (2 years 10 months)
    Responsibilities:
    ●Design the SEO strategy focused on acquiring organic traffic and conversion.
    ●Coordinate the development, content, and design teams to implement SEO-friendly technical improvements.
    ●Execute SEO A/B testing to evaluate changes in on-page optimization.
    ●Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
    ●Measure key KPIs: organic traffic, CTR, keyword rankings, SEO conversions, domain authority.
    ●Implement improvements in loading speed (Core Web Vitals), mobile-friendliness, and security (HTTPS).
    ●Audit and enhance the website structure to ensure efficient indexing and crawling.
    ●Manage redirects, XML sitemaps, robots.txt, a
  • Aptuno
    Marketing Director
    Aptuno
    Dec 2019 - Sep 2021 (1 year 10 months)
    Responsibilities:
    ●Manage performance marketing budgets and allocate investment based on performance.
    ●Define and monitor key metrics: CAC, LTV, Churn, Retention, ARPU, DAU/WAU/MAU.
    ●Design and implement growth loops to drive acquisition and retention.
    ●Lead the team and activities related to design, data analysis, content, and marketing.
    ●Lead strategies across marketing, product, sales, and operations teams.
    ●Lead performance marketing strategies (Google Ads, Meta Ads, LinkedIn Ads, etc.).
    ●Use tools such as Google Analytics, Amplitude, Mixpanel, SQL, Looker, and Tableau.
    ●Implement upselling, cross-selling, pricing, and revenue model strategies.
    ●Design and execute strategies for expansion int
  • Puntored
    Marketing Director (Geelbe)
    Puntored
    Oct 2017 - Nov 2019 (2 years 2 months)
    Responsibilities:
    ●Lead the team and activities related to design, data analysis, content, and marketing.
    ●Lead strategies across marketing, product, sales, and operations teams.
    ●Define and monitor key metrics: CAC, LTV, Churn, Retention, ARPU, DAU/WAU/MAU.
    ●Use tools such as Google Analytics, Amplitude, Mixpanel, SQL, Looker, and Tableau.
    ●Implement A/B testing and continuous experimentation to optimize the funnel.
    ●Allocate the budget and lead performance marketing strategies (Google Ads, Meta Ads, LinkedIn Ads, etc.).
    ●Design personalized and automated email marketing, SMS, and push notification campaigns.
  • iFood
    Head of Digital Marketing
    iFood
    Oct 2014 - Jul 2017 (2 years 10 months)
    Responsibilities:
    ●Lead the team and Digital Marketing initiatives across the Colombian, Peruvian, and Ecuadorian markets.
    ●Design and execute performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
    ●Optimize SEO and content strategies to attract organic traffic.
    ●Design and execute A/B testing on landing pages, emails, and ads.
    ●Analyze key metrics such as CAC, LTV, churn, DAU/WAU/MAU, and conversion funnel.
    ●Improve user experience (UX/UI) to increase conversion rates.
    ●Use tools such as Google Analytics, Amplitude, Mixpanel, SQL, Looker, and Tableau.
    ●Manage performance marketing budgets and allocate investments based on performance.
  • Gattaca Outsourcing SAS
    Traffic Acquisition Specialist
    Gattaca Outsourcing SAS
    Nov 2013 - Oct 2014 (1 year)
    Responsibilities:
    ●Implement event tracking using Google Tag Manager, Mixpanel, Amplitude, or Segment.
    ●Perform cohort analysis and user segmentation to understand behavior over time.
    ●Define, monitor, and analyze key metrics such as CAC, LTV, Churn, DAU/WAU/MAU, Retention Rate, Conversion Rate, and ARPU.
    ●Identify usage patterns and predictors of churn or retention.
    ●Identify optimization opportunities within the conversion funnel.
    ●Evaluate the impact of marketing, product, and growth strategies on business KPIs.
    ●Integrate data from various sources (CRM, Google Analytics, internal databases, etc.).
    ●Automate data pipelines and reporting in BI tools.
Education verified_user 0% verified
  • Politécnico Grancolombiano
    Profesional en Mercadeo, Marketing
    Politécnico Grancolombiano
    Jan 2009 - Oct 2013 (4 years 10 months)