I’m a growth and performance marketing professional with over six years of experience across paid media, e-commerce, and digital strategy, currently working as an Account Executive at LinkedIn.
In my current role, I partner with B2B advertisers to help them define clear marketing objectives, understand their customer journey, and build effective advertising strategies using LinkedIn Marketing Solutions. I lead discovery and solutioning conversations, advise on campaign setup through Campaign Manager, and support optimization across awareness, engagement, traffic, and lead generation initiatives.
My background as a media buyer allows me to bridge strategy and execution. I bring a strong understanding of paid media performance, audience targeting, conversion tracking, and website optimization, enabling data-driven recommendations aligned with business outcomes.
Previously, I managed paid advertising and growth initiatives for e-commerce and service-based businesses across multiple markets, including the United States, Colombia, and South Korea. This experience strengthened my ability to work cross-culturally, analyze performance metrics, and translate complex data into clear, actionable insights.
