Javier Castro

O

Chief Growth Officer

Olimpia IT - Grupo Colpatria

Jan 2024 - Current (2 years 6 months)

• Responsible for Sales, Marketing, Customer Centric and Product Company´s Strategy

Vice-President Sales Colombia &

Kushki

Feb 2022 - Jan 2023 (1 year)

• Responsible for Account Strategy, Sales Team, C-Level Engagement and Country Target Objectives. Accomplishments: Hiring and Build the Power sales team in Level C Engagement with TOP 10 Companies, closing a deal with the main Oil / Gas Company in Colombia . Strategic Planning process for 2023, to exceed targets

Master´s Teacher Electronic Engineering

Pontificia Universidad Javeriana

Jan 2019 - Current (7 years 6 months)

Country Manager and Director Operation COLOMBIA

Cisco

Aug 2017 - Feb 2022 (4 years 7 months)

• • Responsible for All Operation, Sales and P&L of CISCO in Colombia. Accomplishments: ✓ Manager Achiever LATAM 2019. Double Digit Growth 2019 vs. 2018 ✓ Level C and Government Relationship in special with Enterprise, Banking, Retail, B2B, Service Providers (Telefonica, Claro, Tigo) with focus on Digital Transformation area, eCommerce, IoT and Smart Cities ✓ Planning and Host of President Ivan Duque´s visit to Cisco´s Headquarter in Silicon Valley May, 2019.

Regional Sales Manager

Cisco

Aug 2014 - Aug 2017 (3 years 1 month)

• Responsible for Sales and Operation for AMX Account in Colombia, Ecuador, Peru, Chile, Argentina, Uruguay and Paraguay. Sales Target USD $100 M Accomplishments: ✓ Build the new Sales Team for LATAM Andean & South Region, with 6 Account Managers, 5 Solutions and Product Managers and Services Team ✓ Increase Sales YoY, based on Account Plan of each Country Manager. ✓ Working together with Customer and Partners, to launch new Products and new Services for the region into B2B Market.

Regional Sales Manager, Service Provider

Cisco

Feb 2012 - Aug 2014 (2 years 7 months)

Build the new Sales Team for Services Provider Account and Solutions Managers oriented to customer and exceed results. Work close to our Partners/Channels to change the "ways of working" into Service Provider Segment in Colombia Development and Execution New Strategy and Business Cases for Managed Services Segment. Execution "CRECER" Program (Customer First, Return to Basics, Empowerment, Commit , Engagement, Reward/Recognition)

Country Manager Ericsson Ecuador and Key Account Manager

Ericsson

Jun 2008 - Jan 2012 (3 years 8 months)

• Sales Target 2011: USD$ 55 M • Customers : Government ( CNT ), Allegro, Enterprise segment in Ecuador and CLARO (Ecuador, Peru, Chile) . Accomplishments: ✓ Increase Customer Satisfaction Index (CSI) and Human Capital Index (HCI) in Ecuador in the last 3 years. ✓ Reached and exceed targets with America Movil on 2010 in the 3 countries (In special in Chile, where my Account manager was Top Sales Winner) ✓ Executed the change and sales program for the region on 2009, optimizing OPEX based on Cost Control and Operational Excellence.

Key Account Manager and New Business Vicepresident ERICSSON Colombia & Guyana

Ericsson

Jan 2005 - Jun 2008 (3 years 6 months)

• Sales Target 2008: 35 M • Customers: Telefonica (GCU), Comcel, Telmex, Internexa, Flycom, Impsat (Level 3), ETB, Emcali. In 2007, I took responsibility for Digicel in Suriname /Guyana as well Porta (Ecuador) based in Colombia.

Key Account Manager DATACOM

Ericsson

May 2000 - Jan 2005 (4 years 9 months)

Sales Target 2005 : 25 M Customers: Fixed, Mobile and Internet Services providers.

Sales Vicepresident

Telefónica Colombia

Jul 1999 - May 2000 (11 months)

Create the new Local Sales Team based on Telefonica structure in Spain well oriented to Colombian market "Due Diligence" process for TELEGAN Company to integrate the Sales Team and commercial management under Telefonica rules. Define the Marketing and Sales plan for 2000-2003 for Local Portfolio based on Telefonica guide from Spain .

R

Sales Country Manager

REY MORENO + LINKS

Oct 1996 - Jul 1999 (2 years 10 months)

• Customers: Multinational Companies with MCI WorldCom agreement for Voice /Data applications like Citibank, Texaco, BP, Warner Lambert, Reuters and others. Accomplishments: Elaborate Sales strategy for Data, Internet, Voice and Services for the Colombian market together with MCI Team based on Miami. Won market share for REY MORENO in Colombia and Venezuela, in front companies like Impsat, AT&T or Sprint. Work together with companies like Cisco, Nortel, Bay Networks and Panduit to Win business for LINKS into Enterprise market in Colombia. On 1998 LINKS grew more than 30% in sales YoY, based on the partnership.

Country Manager

ANDREW Corporation

Jan 1993 - Jan 1994 (1 year 1 month)

first system with voice "Frame Relay" for Colombia First Country Manager responsible in Colombia, with excellent results and exceeded the Board´s objectives and commitment.

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