James Sivis

C

Management Consultant

Consulting

Dec 2024 - Current (1 year 7 months)

Provide marketing, sales, and operations consulting services to multiple clients, including in AI, EUC/DaaS, SaaS, and Managed Service Providers (MSPs) - both strategy development and execution/implementation.

S

VP of Marketing

SITEJABBERJABIO

Aug 2022 - Sep 2024 (2 years 2 months)

AI-enabled reviews & reputation management B2B SaaS platform, plus B2B & B2C reviews site Reestablished and completely reinvigorated department, including planning, resourcing, and project management. Implemented comprehensive approach to marketing, encompassing: owned, shared, paid, product, email, martech, content, events, sales enablement, creator/influencer, and reputation management. Executed major rebranding, incl. renaming, visual identity, messaging, more. Revamped B2B & B2C sites w/modern architecture, copy, design, coding. Key player in guiding corporate strategy. Created and led channel and partnerships programs, international expansion. Spearheaded multiple AI initiatives across LLM/product, research, and internal ops.  Took an

C

Management Consultant

Consulting

Apr 2020 - Jul 2022 (2 years 4 months)

Transformed under-performing functions through strategy and execution in marketing, sales, and operations - to both established companies and emerging startups, including as interim VP of Marketing for a $100MM LegalTech software provider, a two-sided marketplace, and a banking/fintech/financial services company with over $20B in AUM. Team development, strategic planning, operational excellence, resourcing, prioritization, budgeting, and project management.

W

VP of Marketing

WONDERLIC, INC.

Apr 2019 - Mar 2020 (1 year)

Developed, promoted, and hands-on executed a strategic marketing roadmap. Reinvigorated the department, infusing it with energy, purpose, and pride - and delivering results. Rapidly implemented best practices and processes. Utilized a diverse array of integrated demand and lead gen strategies, resulting in predictable and increased full-funnel performance. Elevated company's branding, including entirely new online presence - moving it upmarket, from out-of-date to leading edge, in record time and under budget. Employed lean marketing principles in both planning and implementation. Enabled efficiencies and visibility through greatly enhanced martech and sales automation - including real-time dashboarding, attribution, lead scoring, qualifica

VP of Marketing

Nerdio

Feb 2016 - Jan 2019 (3 years)

Desktop/RDS) Completely transformed the company, Adar IT, which had not been able to gain traction up to then. What marketing there had been previously was low-grade, with virtually no lead gen. Coming in, entirely revamped company's marketing - starting with attracting/recruiting/building multi-functional team from scratch. Created the powerful new brand, Nerdio, with aligned and engaging visual identity. Both strategic and tactical approach included go-to-market (GTM) with multiple new product launches, online presence, voice, value prop, competitive differentiation, positioning, thought leadership, alliances, productizing, packaging, pricing, and culture influence. Further integrated marketing mix employed: content, paid media / SEM, SEO

C

VP of Sales and Marketing;

COMPUTHINK, INC.

Apr 2013 - Jul 2015 (2 years 4 months)

Marketing: Rebuilt the function, bringing on dynamic staff and empowering them with strategic direction and guidance. Repositioned company as leading-edge: rebranding, redefining value proposition, complete site redesign, content creation and syndication (incl. blog, infographics, animation, testimonials, white papers, case studies), social, and more. Sales/Channel: Revitalized Sales. Realigned channel program and partners, domestically and internationally. Implemented market/competitor analysis and positioning, adjusted pricing models to market. Technology/Development: Drove vital improvements in product, procedures and control, product management, plus elevated support quality and collateral. Created foreign language version and mobile ap

C

Vice President of Sales and Marketing

CIRCONUS, INC.

Mar 2011 - Jul 2012 (1 year 5 months)

Open source originated, SaaS/PaaS enterprise IT/app performance monitoring early-stage start-up Overhauled and implemented complete market planning and development, including pricing. Developed effective messaging and positioning, along with a modern public site. Developed range of marketing materials and procedures. Generated major direct and indirect sales opportunities. Redirected product management, resulting in a diversified product portfolio and market-driven development.  Turned a company fresh out of Beta into a recognized player in an emerging space  Garnered glowing reviews from multiple analysts, incl. CRN Hot New Technology and Gartner Cool Vendor awards  Created channel program, signing and productively managing major partne

About

Detail

Timeline

Résumé