Juan José Aldaz
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Juan José Aldaz

Juan José Aldaz  new_releases

About

Detail

Director de Analytics y Marketing Digital en MCBI-Advisors. Máster en Comunicación Estratégica.
Bogotá, Bogota, Colombia

Contact Juan regarding: 

work
Full-time jobs
Starting at USD1.5K/month
Flexible work
Starting at USD20/hour

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • M
    Digital Marketing and Analytics Director
    MCBI Advisors
    Jul 2020 - Current (4 years 11 months)
    Consultant in Online Analytics for clients on Small Business Strong program (Greater Boston Chamber of Commerce), TUFTS Health, State of Massachusetts among others.
  • C
    Digital Marketing Manager and TA
    Chelsea Business Foundation
    Jul 2020 - Dec 2023 (3 years 6 months)
    Technical Assistant Provider. Training the users of CBF how to oversee and grow social media presence on current social networks by creating content and marketing (SEM/PPC) the content to drive traffic and leads. Teaching how to use and read Google Analytics to identify best performing channels, pages, and content in terms of SEO. Maintains and develops content for CBF's audiences on website and other online assets.
  • C
    Analytics Consultant
    Chelsea Business Foundation
    Jul 2020 - Current (4 years 11 months)
    Consultant on Analytics, Digital Marketing and Communications
  • U
    Relationship Marketing Professor
    Universidad del Rosario
    Jun 2020 - Current (5 years)
    D.C., Capital District, Colombia
  • U
    Professor
    Universidad del Rosario
    Jan 2020 - Current (5 years 5 months)
    Design and lecturing Customer Experience Management course (undergrad), SEO, Digital Marketing, Customer Relationship Management for postgraduate courses.
  • M
    Director, Analytics and Digital Marketing
    MCBI Advisors
    Dec 2019 - Current (5 years 6 months)
  • K
    CRM Implementation and Training Manager
    Kairos Digital
    Jul 2019 - Oct 2019 (4 months)
    Key Account Manager for Changan Automotor Company. Supporting optimizations of processes and procedures trough Digital Transformation. Customer Relationship Management strategies implementation, and training the sales force, nationwide.
  • B
    CRM Implementation and Training Manager
    BOUND
    Jul 2019 - Sep 2019 (3 months)
    Responsible for training comercial teams in Hubspot CRM and inbound marketing.
  • T
    Digital Marketing Specialist
    TractorExport
    Jul 2016 - Jun 2018 (2 years)
    Design, planning and execution of SEO, SEM/PPC campaigns, lead generation, email, social media, remarketing/display advertising. Measurement and report performance of all digital marketing campaigns, identify trends and insights, optimized spent and performance based on the insights. Designed, implemented and measured A/B experiments and conversion tests.
  • T
    Digital Marketing Manager
    Tractor Export
    Jul 2016 - Jun 2018 (2 years)
    Planning and execute, SEO/SEM, marketing database, email, social media, display advertising, remarketing campaigns, and Amazon marketplace setup and advertising. Measure and report performance of all digital marketing campaigns, Identify trends and insights, and optimize spend and performance based on the insights. Achieved trademark registration with the US Patent Office. Design, implement and measure experiments and conversion tests.
  • IAB
    Academic Director
    IAB
    Jun 2014 - Feb 2016 (1 year 9 months)
    Academic Coordinator at Interactive Advertising Bureau (IAB - Colombia). Design, development and implementation of digital marketing courses for adult education in partnership with universities; or in-house for marketing/ advertising/media companies. Coordination of teams of professors and training Specialists; responsible for syllabus and curriculum design, academic content, training, and continuous development in adult education and facilitation practices. Responsible for evaluation and monitoring performance and effectiveness, and giving feedback to professors and training facilitators.
  • I
    Academic Manager
    Interactive Advertising Bureau (IAB)
    Jun 2014 - Feb 2016 (1 year 9 months)
    Designed and Coordinated all IAB academic programs in partnership with universities nationwide. In house courses design, implement and coordination for companies in media, advertising and marketing sectors mainly.
  • Universidad de la Sabana
    E-Marketing Professor
    Universidad de la Sabana
    Jul 2010 - Dec 2015 (5 years 6 months)
    Design and implementation of the first eMarketing course to be given at Universidad de La Sabana, including Search Engine Marketing, SEO and SMM tactics, techniques and tools. with emphasis in Google and Social Networks. Also designed and implemented the first diploma education) in Digital Marketing.
  • Avast Software
    Brand Manager
    Avast Software
    Jul 2010 - Sep 2012 (2 years 3 months)
    Brand development, web site traffic growth, via SEM (GoogleAdWords) and SEO, On-line sales implementation. Develop brand strategy and statistics systems. Tactical planning, including business plan & sales strategy development and alliances. CRM implementation.
  • Universidad de la Sabana
    Adjunct Professor – Digital Marketing and Marketing Research
    Universidad de la Sabana
    Jun 2010 - Dec 2015 (5 years 7 months)
    Designed the first Digital Marketing Course for La Sabana University. Also Adjunct Professor of Marketing Research, and Coordinator of University's PPC Campaigns on Google and Facebook.
  • C
    Web Strategist
    Campaña Senador Alexander Lopez
    Nov 2009 - Mar 2010 (5 months)
    Estratega web. Encargado de la coordinación de actividades de generación de contenido para Social Media orientado a resultados accionables. Usabilidad de Pagina web. Monitoreo detallado de Analytics. Producción de reportes orientados a apoyar las decisiones estratégicas en comunicaciones digitales.
  • L
    Operations Manager
    Logistica Plus S.A
    Jun 2008 - May 2009 (1 year)
    Operations Manager for a company carrying logistic operations nationwide for a Supermarket's internet sales and also operation of redeeming points of one of the biggest banks in Colombia, also pharmaceutical clients among others.
  • P
    Manager
    Prevención y Seguridad Alto LTDA
    Jun 2007 - May 2008 (1 year)
    Cofounder end General Manager of Alto Ltda., start-up conceived to be the first e-commerce in Colombia selling equipment for fire prevention, hazmat, and occupational health programs of industrial/commercial facilities.
  • Iron Mountain
    Record centre specialist
    Iron Mountain
    2002 - 2006 (4 years 1 month)
  • Etraining SAS
    Academic Director
    Etraining SAS
    Curriculum design, implementation, and academic coordination of the 80-hour Diploma for more than 300 business from IT y Digital Creative sectors in Colombia.
Education verified_user 0% verified
  • C
    Certificate, Business Development
    Cambridge College Lima
    Mar 2021 - May 2021 (3 months)
  • Universidad de la Sabana
    Master's degree Communication and Media Studies
    Universidad de la Sabana
    2018 - 2019 (1 year 1 month)
  • Universidad de la Sabana
    Logistics Management
    Universidad de la Sabana
    2008 - 2009 (1 year 1 month)
  • Universidad de Caldas
    Veterinary
    Universidad de Caldas
    Feb 1989 - Nov 1996 (7 years 10 months)
  • MITx
    Introduction to Computer Science and Programming Using Python
    MITx
  • Universidad de la Sabana
    MASTER OF STRATEGIC COMMUNICATION
    Universidad de la Sabana
  • C
    Business Development Certificate
    Cambridge College
  • U
    DOCTOR IN VETERINARY
    Universidad de Caldas.
  • Universidad de la Sabana
    DIPLOMA
    Universidad de la Sabana
Projects verified_user 0% verified
  • "
    "Social network engagement in the top 5 universities' Facebook Fanpages in Colombia"