Ivan Loya 📈 Account Manager / Marketing Manager | Project Manager. |

DIGITAL MARKETING MEDIA SR SPECIALIST/

Nissan Motor Corporation

Nov 2022 - Feb 2024 (1 year 4 months)

Set up of Brand Digital Straegy (Planning, development, control, implmeentation and monitoring of Digital Campaigns) Corporate Website administration (content: price changes, Tier 2 commercial offers deployment, MY Changes) Digital Media Campaigns follow up (Coordination with Media Agency) Follow up with agency´s requests and status monitoring Benchmarking of products from the competition. Digital Content Development and Coordination. Budget administration. Social Media campaign implementation and follow up ACHIEVEMENTS:I PARTICIPATE IN 6 PRODUCTIONS OF DIFFERENTE VEHICLES AND REACH THE OBJECTIVE PLAN OF BRAND AWARENESS. WORK EXPERIENCE

S

DIGITAL MARKETING MANAGER/

SMS PHARMA MEXICO

Nov 2021 - Sep 2022 (11 months)

Generation, development and implementation of different advertising campaigns in Google Ads, Facebook Business Suite. Design, plan and execute different strategies for the Allurion Technologies brand in Mexico. A/B testing of new segments, strategies and messages. Innovate and implement experiments to create strategies and drive scalable results, as well as work hand in hand with the programming team to coordinate tests to optimize the Allurion.com.mx website and Landing Pages of Allurion certified clinics. Provide periodic reporting on digital channel performance and ad hoc reports as well as key Growth findings by channel. Market development and analysis including competitive analysis, customer segmentation, product requirements. SEO stra

SALES & MARKETING MANAGER

Seccion Amarilla

Dec 2015 - Mar 2021 (5 years 4 months)

Pitch of new customers Processing of business proposals Acquisition of new businesses Tracking advertising campaigns for the fulfillment of objectives. Management and optimization of advertising campaigns on Google Ads, Facebook Business Manager and Google Analytics platforms. Sales funnel (MoM) Sales objectives ( web solutions, paid media, directory) ACHIEVEMENTS: INCREASE OF RENEVUE AND RENOVATION OF MORE THAN 100 CAMPAIGNS UNDER MY SUPERVISION

DIGITAL MARKETING SPECIALIST

Citibanamex

Mar 2015 - Dec 2015 (10 months)

Creation, execution and monitoring advertising campaigns in online and offline media for T.C. segments (B-Smart, Classic and Co-issued) Follow up advertising campaigns Management and optimization of advertising campaigns on Google Ads platforms, Facebook Business Manager and Google Analytics. Preparation of weekly reports Benchmark on competition ACHIEVEMENTS: GOOD REACH AND AUDIENCE INTERACTION IN EACH CAMPAIGN UNDER MY SUPERVISION

A

ACCOUNT STRATEGIST / GOOGLE

Aug 2013 - Mar 2015 (1 year 8 months)

Creation, planning and execution of advertising campaigns for PyMes and agencies Management and optimization of advertising campaigns on Google Ads, and Google Analytics platforms. Benchmark by vertical Processing of metrics by each customer to verify the profitability of each campaign Use of Salesforce to track pipeline Measurement of statistics through Analytics Measurement of KPI's such as CTR, ROI, Convertion rate etc. ACHIEVEMENTS: SATISFIED CUSTOMERS AND ACCOUNT RENOVATION.

MARKETING ANALYST/

Mazda

Oct 2011 - Sep 2012 (1 year)

Handling and purchasing advertising material P.O.P. Generation of content on social networks Planning and execution of events within the agency to attract new customers. ACHIEVEMENTS: INCREASE OF FLAT AFLUENCE AND FOLLOWERS IN SOCIAL MEDIA NETWORKS.

Ivan Loya

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