Iva Keranova UX Designer at ADP

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Ux product designer

Geek Girl Tech

Dec 2025 - Current (9 months)

Sets product vision and UX strategy for the GGT platform from zero → MVP. • Establishes canonical workflows, data constraints, and validation paths to guide build decisions. • Oversees product and brand design to ensure clarity, cohesion, and credibility.

UX Designer II

ADP

Aug 2024 - Nov 2025 (1 year 4 months)

Led redesign of compliance-critical operational workflows handling complex edge cases, time-sensitive actions, payout rules. • Developed scalable interaction patterns and reusable component behaviors adopted across multiple enterprise product surfaces. • Partnered closely with engineering and product to define state-aware workflows, error handling, and implementation.

Sr. UX Designer

Aspirion

Jan 2021 - Mar 2024 (3 years 3 months)

• Identified systemic inefficiencies in user workflows and redesigned the platform interaction model, improving time-to-proficiency and decision speed. • Spearheaded the redesign of analyst queue distribution for 700+ analysts, identifying AI integration opportunities and reducing manual processes. • Migrated a design system from Adobe XD to Figma and built a scalable component library with 100+ reusable components. • Designed data-rich interfaces and workflow visualizations to help analysts identify patterns, prioritize actions, and improve decision-making for healthcare RCM services.

UX Architect

RebatesMe

Sep 2020 - Jan 2021 (5 months)

• Established developer-aligned handoff practices and integrated accessibility standards for an inclusive, high-quality UI design. • Advocated for the adoption of elastic servers, leading to a 30% decrease in system downtime.

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User Experience Designer

Mobileblobs LLC

Mar 2016 - Mar 2017 (1 year 1 month)

• Designed and implemented user interfaces for a proprietary project, ensuring a seamless and intuitive experience. • Collaborated closely with clients, engineers, and stakeholders to balance user needs with business goals.

Visual Designer

Georgia Expo Manufacturing Corp

Dec 2015 - Jul 2020 (4 years 8 months)

• Led the redesign of Exhibit Backdrops' homepage, simplifying navigation and enhancing the user experience, resulting in a 4% increase in sales, 14% rise in return visitors, and a 34% decrease in bounce rates. • Directed extensive user research initiatives, synthesizing qualitative and quantitative data into clear, actionable decision-making artifacts.

Graphic Designer

Georgia Expo Manufacturing Corp

Oct 2013 - Mar 2015 (1 year 6 months)

• Planning, developing and designing HTML email campaigns, client-facing as well as B2B, • Perform quality assurance on printed fabrics. • Designing web and print graphics, advertisements, and catalogs. • Established a social media presence.

Graphic Designer

Whiter Image

Aug 2012 - Sep 2013 (1 year 2 months)

Designing HTML emails, working with the head of marketing on developing strategies for effective promotional campaign, ads, web banners, brochures, maintaining all four WordPress websites.

Iva Keranova

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