Senior Marketing Coordinator
Global University Systems
Aug 2022 - Current (4 years)
Network of over 30 higher-education institutions and 122K students around the world.Built and executed international B2B and B2C marketing strategies across 9 regions, increasing lead acquisition by 15% YoY.Directed 15+ global cross-functional projects annually, aligning product, sales, and regional stakeholders to achieve a 15% YoY increase in lead acquisition.Leveraged CRM tools (Salesforce, HubSpot) to track campaign performance, optimize segmentation, and refine lead scoring strategies - improving marketing-qualified lead (MQL) conversion rates by 20%.Led multi-channel content calendars ensuring message consistency across email, social, editorial, and paid channels. • Managed projects and collaborated with a remote international team, e