Market Study - The Elite Flowers
Fachhochschule Dortmund, University of Applied Science, Universidad de Medellín
Feb 2023 - May 2023 (4 months)
• Cross border project initiative with Fachhochschule Dortmund University, teamed up with an international team for a market study exploring the potential export of flowers from Colombia's "The Elite Flowers" to Switzerland. • Applied analytics to optimize marketing strategies, uncovering key insights into cost dynamics, capital allocation, and foreign direct investment (FDI). • Enhanced business expertise through the integration of data-driven decision-making in logistics, finance, and strategic planning, while employing agile project management methodologies such as Jira, ClickUp, Asana, and Scrum to ensure effective collaboration and project execution across diverse teams in this international initiative. Additionally, utilized storyt