Marketing Generalist, Content, Ads, Design & Copy
A2A Negocios @jornadatop (Freelance)
Jan 2021 - Current (5 years 8 months)
• Grew the founders' Instagram profile from 300K to 1M followers, an Ibest award-winning account, through strategic content execution. Also grew other client profiles by up to 233% in under one year.
• Produced end-to-end content: scripting, video editing (CapCut, Premiere, and Adobe After Effects), graphic design (Canva, Adobe, Figma), and copywriting. Leveraged Descript to transcribe and edit subtitles for videos, supporting work with influencers exceeding 300K followers.
• Managed paid campaigns across Meta, Pinterest and TikTok Ads for up to 7 simultaneous e-commerce and infoproduct clients, achieving results such as R$0.04 CPC and R$1.93 CPL through continuous A/B testing and performance optimization.
• Wrote the full content stack inc