Isabela Basem Mendes Corrêa da Silva

Isabela Basem Mendes Corrêa da Silva

About

Detail

Digital Marketing Specialist | Content | Social Media | Operations
State of Paraná, Brazil

Contact Isabela regarding: 
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Full-time jobs
Starting at USD1.6k/month
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Internships
Starting at USD700/month

Timeline


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Project

Résumé


Jobs verified_user 20% verified
  • E
    Assistant Mentor, People Management & Leadership Development
    Efficax
    Oct 2024
    • Supported corporate leadership training sessions on people management and organizational culture. • Participated in mentoring sessions and produced educational video content. • Utilized Trello to organize team management workflows and track the progress of leadership development initiatives. • Applied content creation and video editing expertise to produce high-quality training materials for the organization. • Leveraged social media marketing strategies to manage the distribution of educational content, effectively enhancing the organization's digital presence and engagement with internal and external stakeholders.
  • M
    General Manager, Media Buyer & Marketing Coordinator verified_user Verified experience
    Mazehead Marketing
    Jan 2024 - Current (2 years 8 months)
    • Monitored results via Google Analytics, Meta Ads Manager, and Google Search Console to track keyword performance, monitor indexing issues, and identify content opportunities, while analyzing Meta Ads Manager data across up to 7 client accounts simultaneously. • Tracked ROAS, CPL, CPC, and CTR to guide budget and creative decisions. • Built AI-powered reporting automations using Claude and Claude Code that consolidate performance data into reports generated every 6 hours, enabling near real-time optimization. Expanded generative AI usage to include campaign optimization flows, AI-generated editorial calendars, and automated client support. • Owned the full creative management cycle: briefing projects, defining quality standards, approving
  • F
    Freelance Paid Media Manager
    Jan 2024 - Current (2 years 8 months)
    Worked as a freelance paid media manager, executing PPC strategies for various clients. Utilized Gemini for advanced metric analysis and Metricool for analyzing influencer profiles. Managed WordPress sites and Google Business Profile listings for freelance clients, including on-page SEO tasks and local visibility optimization.
  • C
    Psychopedagogy & Inclusion Intern
    Colegio Alfa
    Mar 2023 - Jun 2023 (4 months)
    • Provided individualized support to neurodivergent children, developing strong empathy, active listening, and adaptive communication skills. • Assisted in the comprehensive management of classroom activities, ensuring an inclusive environment that supported both neurodivergent and neurotypical students. • Utilized Canva to design educational materials and document classroom achievements, effectively communicating school activities and student progress through engaging visual content.
  • A
    Marketing Generalist, Content, Ads, Design & Copy
    A2A Negocios @jornadatop (Freelance)
    Jan 2021 - Current (5 years 8 months)
    • Grew the founders' Instagram profile from 300K to 1M followers, an Ibest award-winning account, through strategic content execution. Also grew other client profiles by up to 233% in under one year. • Produced end-to-end content: scripting, video editing (CapCut, Premiere, and Adobe After Effects), graphic design (Canva, Adobe, Figma), and copywriting. Leveraged Descript to transcribe and edit subtitles for videos, supporting work with influencers exceeding 300K followers. • Managed paid campaigns across Meta, Pinterest and TikTok Ads for up to 7 simultaneous e-commerce and infoproduct clients, achieving results such as R$0.04 CPC and R$1.93 CPL through continuous A/B testing and performance optimization. • Wrote the full content stack inc
Education verified_user 0% verified
  • H
    Hybrid Team Management & Organizational Culture
    Jan 2026 - Current (8 months)
  • C
    AI Tools
    Claude, Claude Code, ChatGPT 4.0, Gemini, Leonardo AI, Heygen, ElevenLabs
    Sep 2025 - Current (1 year)
  • U
    Psychology
    Universidade Estadual de Ponta Grossa (UEPG)
    Jan 2025 - Current (1 year 8 months)
    4th Semester, In Progress
  • T
    Paid Traffic
    Trafego do Zero (Pedro Sobral), Metodo Meteorico 5.0, Gabi Cervantes
    Jan 2025 - Aug 2025 (8 months)
  • S
    Copywriting
    Segredo Milionario, Golden Ads, Udemy
    Dec 2022 - Current (3 years 9 months)
Projects (professional or personal) verified_user 50% verified
  • Self-employed
    Freelance Digital Marketing Strategist verified_user Verified experience
    Self-employed
    Oct 2020 - Current (5 years 11 months)
    Managed and analyzed campaign performance data across Meta Ads, Pinterest Ads, LinkedIn Ads and Taboola for multiple freelance clients, including B2B SaaS companies like Klecyos, using Google Analytics and native platform dashboards to track ROAS, CPL, CPC, CTR and conversion rates. Made data-driven decisions on budget allocation, audience segmentation and creative direction based on performance analysis. Data was the foundation of every decision made throughout the 5-year tenure, which includes extensive hands-on experience with B2B SaaS paid acquisition, demand generation and performance reporting. Integrated ChatGPT into client workflows to speed up content production without losing quality or brand voice. Since 2020, utilized Google Ana
  • S
    Social Media Freelancer
    Smell Box Cosmetics BR
    Feb 2020 - Aug 2020 (7 months)
    Junior Social Media Strategist