Isaac González Núñez SEO Copywriter | Content Strategist | Social Media

Content Strategist & Creative Copywriter

freelance

Nov 2024 - Current (1 year 6 months)

As a Content Strategist & Creative Copywriter, I generated engaging content for my personal professional LinkedIn account, effectively showcasing my talent and expertise in the field. I created and managed the social media presence of my personal business projects, employing a comprehensive social media strategy to enhance visibility and engagement. Additionally, I explored affiliate marketing by developing projects aimed at generating income through this strategy, which allowed me to deepen my understanding of digital marketing dynamics and broaden my skill set in content generation and campaign planning. My experience with various platforms, including YouTube and TikTok, further enriched my ability to craft compelling narratives and execu

Senior Creative Copywriter

Aprende Institute

Feb 2022 - Oct 2024 (2 years 9 months)

As a Senior Creative Copywriter, I developed AI-powered content strategies that significantly optimized engagement and lead generation, resulting in an impressive increase in Instagram reach from 267K to 7.2M users and monthly interactions from 22K to 867K. I created comprehensive B2B marketing campaigns, email sequences, brochures, and CRM materials, while also writing and editing success story videos and seasonal campaigns for occasions such as Christmas, Mother's Day, and Migrant Day. Additionally, I leveraged my experience in content creation to produce social media content and copy for various online courses at Aprende Institute, including programs in Gastronomy, Trades, Beauty, Business, Well Being, and Hospitality, where I crafted en

I

Freelance Senior Copywriter

Independent

May 2020 - Jan 2022 (1 year 9 months)

As a Freelance Senior Copywriter, I developed engaging video scripts for Universidad Iberoamericana, producing over 10 promotional videos aimed at high school students. I crafted communication scripts for Fundación Casa Alianza AC, effectively explaining services to young migrants. Additionally, I created a children's story for CAEM (Water Commission of the State of Mexico), focusing on water conservation, which was distributed as part of an educational campaign. Throughout these projects, I integrated motion graphics into the ideation process for the videos, enhancing visual storytelling and engagement. Furthermore, I utilized TikTok as a key platform in the campaign strategy, leveraging its reach to connect with a younger audience and pro

Senior Digital Copywriter

McCann Worldgroup

Jul 2014 - May 2020 (5 years 11 months)

As a Senior Digital Copywriter, I led copywriting efforts for global brand ad campaigns across digital platforms, crafting SEO-driven web content that enhanced online visibility. I collaborated closely with designers, strategists, and media planners to execute compelling campaigns that resonated with diverse audiences. Additionally, I developed localized marketing materials for global brands in both English and Spanish, ensuring cultural relevance and engagement. My experience with motion graphics played a significant role in the videos I scripted for Cisco, as they effectively simplified complex topics, making them more accessible to viewers. This integration of visual storytelling not only enriched the content but also contributed to a mo

Creative Copywriter

TV Azteca

Nov 2012 - Jul 2014 (1 year 9 months)

As a Creative Copywriter, I wrote TV promo scripts, managed voice-over recordings, and supervised post-production processes. I oversaw the creative direction for on-air campaigns, ensuring alignment with brand identity while coordinating multi-disciplinary teams to deliver high-impact promotional content. My experience in the promotion and advertising sector at TV Azteca allowed me to leverage my skills in branding and marketing effectively, contributing to the overall success of the channel's promotional strategies. This background in advertising enriched my storytelling and content creation abilities, enabling me to craft compelling narratives that resonate with audiences. Additionally, I utilized my knowledge of Google Ads to write adver

A

Production Staff

ArtFest Auditorio Nacional

Feb 2012 - May 2012 (4 months)

Supported event pre-production with creative and logistical planning. Assisted on-site event execution at Auditorio Nacional.

i

Senior Art Director

iLatina Grupo Salinas

Mar 2011 - Sep 2011 (7 months)

As a Senior Art Director, I designed creative assets for Grupo Salinas' brands, focusing on performance marketing and ensuring alignment with overall brand strategies. My expertise in Adobe Photoshop and Illustrator allowed me to create visually compelling content that resonated with target audiences. Additionally, I leveraged my project management skills to oversee the development of marketing campaigns, ensuring timely delivery and adherence to quality standards. While B2B lead generation was not a primary focus, I occasionally generated content aimed at this objective as part of my advertising efforts, enhancing the effectiveness of our marketing initiatives. My proficiency in the Adobe Creative Cloud suite further supported my ability t

R

Content Producer

Rock for the Lord

Mar 2011 - Jun 2016 (5 years 4 months)

Founded and managed a niche music platform, curating content, conducting research, and publishing articles. Built an engaged community around independent and underground artists.

G

Graphic Designer

Gonzalez del Castillo Publicidad

Mar 2009 - Jan 2011 (1 year 11 months)

Created branding materials for PEMEX, IFE (now INE), and EMU (Canadian cosmetics brand). Developed digital and print campaign assets.

M

Graphic Designer

Mediagrafik

Nov 2008 - Mar 2009 (5 months)

Designed POS materials, packaging, and advertising visuals for premium brands like Grey Goose, Johnnie Walker, and Jack Daniel's.

A

Executive-Level English Instructor

Asesoria Idiomatica Empresarial

Apr 2007 - Oct 2007 (7 months)

Provided business English training for executives at WTC Mexico City. Focused on negotiation strategies and industry-specific communication.

S

Sales Representative

SITEL de Mexico Chase Manhattan Bank

Sep 2006 - Apr 2007 (8 months)

Worked on a Chase Manhattan Bank campaign, handling B2C outbound sales in the U.S. market. Successfully closed credit card sales using persuasive communication strategies.

P

Graphic Designer

Publicidad de México

Mar 2006 - Jul 2006 (5 months)

Developed large-format print materials for advertising and branding.

T

Graphic Designer

Tech Media

Sep 2004 - Apr 2005 (8 months)

Designed branding and marketing assets for security and cash-in-transit companies like Seguritec and Cometra.

Isaac González Núñez

About

Detail

Timeline

Résumé