Forma President
Products of Costa Rica S.A. *China Owned
Feb 2010 - Feb 2020 (10 years 1 month)
As Forma President, I developed the Rest-Medic™ Sleep Products brand, focusing on memory foam mattresses, toppers, and pillows tailored for the North American and Latin American markets. This role encompassed comprehensive responsibilities including branding, product specifications, development, package design, and the creation of marketing materials, as well as exhibiting at tradeshows to enhance brand visibility. Additionally, I directed national sales directly to consumers in Costa Rica, where I successfully initiated new accounts from the ground up and maintained long-term relationships, ensuring consistent purchasing over the years. My extensive experience in the business, spanning over 20 years, also included managing accounting respo