Ilse Rescala Martínez

C

PlanningCoordinator

Capital Digital

Feb 2023 - Current (2 years 4 months)

Senior Commercial Operations Coordinator focused on and with objectives such as: plan, execute, and manage the sales, production, and post-production process of commercial campaigns to achieve the established goals and objectives for the area. Taking commercial briefs with clients. Gathering and providing the editorial team with the necessary materials and information. Management and monitoring of commercial campaigns for revenue control. Planning and monitoring of sold commercial campaigns to ensure effective implementation. Generation of monthly and quarterly sales reports for the Sopitas media.

T

Digital Lead

TVAzteca DIgital

Jan 2021 - Oct 2022 (1 year 10 months)

Generation of digital strategies and economic proposal for several brands (Telcel, Mars, Liverpool, Mercado Libre, Nestlé, among others). Direct relationship with clients and media agencies. Manage and grow post-sale client relationships. Management of creative proposals and administrative follow ups. Develop tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries. Analyze campaign performance data of clients to ensure better results for future campaigns.

G

Commercial Manager

Grupo Imagen DigitalExcelsior

Sep 2019 - Sep 2020 (1 year 1 month)

Prospecting new clients, daily basis follow up for production and implementation of content and campaigns. Setting PMP's deals and leads generation. Develop digital strategies according to client needs, also looking for innovation and trends to offer new products for the brands. Work closely with respective Media Planner Manager & Planner to ensure that scheduling strategies are implemented and overall networkvision is achieved

Strategy and New Business Coordinator

Upsocl

Nov 2015 - Jan 2018 (2 years 3 months)

In charge off managing the comprehensive sales process, generating business and new opportunities to achieve goals. Publicize the available products (branded content in post and video format) to agencies and direct clients, building customer loyalty and generating long-term business relationships. Marketing of digital products.

Account Supervisor

Saatchi & Saatchi Mexico

Oct 2014 - Nov 2015 (1 year 2 months)

Link between client and agency, supervising the creative process of new campaigns, participation in launches, preparation of competition reports. Reception of briefs, preparation of reports, generation of weekly program schedule for Gamesa social networks.

N

Account Area Coordination & PM Production

National Digital Agency

Jan 2014 - Oct 2014 (10 months)

Management and development of the commercial area, in charge of the first contact team, direct negotiation with the client, supervising graphic and digital materials preparation and digital campaigns implementation. Supervise the development of projects like: web sites, platforms in social media, apps.

w

Account Executive Jr.

weUX agency

Sep 2013 - Jan 2014 (5 months)

Supervise the activations at points of sale of Pernod Ricard's on trade brands: Malibu rum, Passport, Havana Rum, Martell V.S.O.P. Weekly meetings with the client to define the next step of campaigns.

Ilse Rescala Martínez

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Ilse's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.