Igor Diniz Porfirio Media Buyer

V

Paid Media Analyst

Venda Todo Santo Dia

Sep 2025 - Nov 2025 (3 months)

Supported the execution and optimization of paid media and acquisition funnels for digital businesses operating within the VTSD methodology. Assisted with performance diagnostics, analyzing key metrics such as CAC, LTV, ROI, and funnel efficiency to identify optimization opportunities. Collaborated on campaign execution across Meta Ads and Google Ads, ensuring alignment between traffic sources, funnels, and conversion goals. Supported implementation improvements across paid traffic, funnel structure, and basic automation, following defined strategies and processes. Worked closely with marketing teams in a data-driven, execution-focused environment, contributing to ongoing performance improvements.

F

Paid Media Analyst

FISIQUEI

Nov 2022 - Apr 2025 (2 years 6 months)

Planned, executed, and optimized paid media campaigns across Meta Ads and Google Ads, focusing on lead generation at scale and performance optimization using CPL, CPA, ROAS, and CAC. Launched and managed acquisition campaigns that generated tens of thousands of leads, consistently achieving costs below industry benchmarks in the education sector. Structured and optimized evergreen and seasonal funnels, aligning campaign execution with conversion goals and demand peaks. Conducted continuous performance analysis and testing, adjusting targeting, budgets, and creatives to improve campaign efficiency. Operated in a fully remote, data-driven environment, supporting predictable acquisition and sustained performance over time.

C

Paid Media Intern

CassiniBunker

Mar 2022 - Dec 2023 (1 year 10 months)

Executed and optimized paid media campaigns across Meta Ads and Google Ads, focusing on lead acquisition, conversion, and ROAS improvement. Supported ad creative testing, contributing to higher CTR through performance-driven iterations and data analysis. Assisted in campaign optimization using key performance metrics such as CPL, CPA, ROAS, and CAC. Collaborated with cross-functional teams to support infoproduct funnels, aligning ads with landing pages and conversion goals. Contributed to multiple digital products that collectively generated over R$1M in revenue, supporting performance initiatives across different niches. Gained experience working in a remote, execution-focused environment, following structured processes and performanc

Q

Paid Media Analyst

Quasar Marketing

Feb 2022 - Dec 2024 (2 years 11 months)

Planned, executed, and optimized paid media campaigns across Meta Ads and Google Ads, focusing on lead generation and conversion performance. Managed acquisition campaigns for local service businesses and digital education projects, supporting consistent lead flow and funnel performance. Structured and optimized campaign setups, including audience targeting, budget allocation, and funnel alignment based on performance data. Supported customized acquisition strategies for early-stage digital projects, contributing to campaign testing and validation. Worked closely with ad creatives and copy variations to improve CTR, CPL, and overall campaign efficiency. Operated in a remote, execution-focused environment, handling multiple campaigns wh

T

Tutor

TutorMundi

Jun 2021 - Sep 2021 (4 months)

Provided one-on-one remote tutoring sessions, supporting students with problem-solving and concept clarification in Physics. Delivered personalized assistance through digital platforms, adapting explanations based on individual learning needs. Developed strong clear communication, empathy, and remote interaction skills in a fully online environment. Worked consistently with digital tools and online platforms, maintaining structure and efficiency in remote sessions.

R

Physics Teaching Assistant

Rede La Salle de Ensino

May 2021 - Oct 2021 (6 months)

Supported students during Physics help sessions, assisting with problem-solving and concept clarification. Assisted teachers with classroom activities and occasional substitute support when needed. Developed strong skills in clear communication, active listening, organization, and teamwork within an academic environment. Gained early professional experience working with structured routines, responsibility, and collaborative workflows.

Igor Diniz Porfirio

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