Irina Asprilla

H

General Manager

Hotel Indie Universe & Studio

Apr 2023 - May 2024 (1 year 2 months)

• Enhanced direct sales strategies, increasing market share from 10% to 45%, significantly boosting profitability.

General Manager

Casa Canabal Hotel Boutique

Oct 2022 - Apr 2023 (7 months)

• I effectively led the team, improving emotional management and maximizing their potential, which resulted in the success of key projects and the achievement of our goals. I developed and executed a marketing strategy that repositioned our product in the luxury segment, increasing average rates by more than 150%. • I elevated the perceived value of the hotel, which not only significantly improved our profitability but also solidified our position as leaders in the luxury market. I planned and managed social media advertising campaigns using advanced targeting techniques, resulting in a 50% increase in lead conversion and a return on investment (ROI) exceeding 200% in key campaigns.

General manager

Selina

Apr 2022 - Current (3 years 2 months)

- Responsible for managing the hotel operations and leading a team of employees. - Achieved a significant improvement in customer satisfaction surveys, increasing from 50% to 95%. - Implemented a successful food and beverage department, empowering employees to take ownership of the hotel's restaurant and kitchen. Accomplishments include: Boosted revenue by 100%, contributing to the hotel's financial growth. Skills utilized in this role include team leadership, operational management, project management, budgeting, customer service, and teamwork.

H

General Manager

Hotel Selina - (Villa de

Apr 2022 - Apr 2023 (1 year 1 month)

Established strategic alliances with key suppliers in Boyacá, negotiating competitive terms that significantly enhanced profitability and broadened our service, experience, and supplier portfolio. • I implemented cost and expense control, ensuring a positive monthly EBITDA. This efficient financial management allowed the hotel to optimize resources and maximize profitability. • I successfully led the process of opening the Zarca restaurant, coordinating all operational and strategic phases from conceptualization to launch. • I cultivated a family-like work environment that significantly improved team satisfaction and maintained low turnover levels.

General manager

Casa Canabal Hotel Boutique

Oct 2021 - Apr 2022 (7 months)

- I was responsible for managing employees, planning marketing strategies, and coordinating hotel services such as catering and accommodation facilities. - Some of my achievements include improving the positioning of OTAs and social marketing of the product, and implementing effective pricing strategies. - Additionally, I led the team with strong leadership skills and managed excellent relationships with customers through exceptional service. My skillset includes expertise in marketing strategy, food and beverage management, team leadership, public relations, pricing strategy, and customer service.

E

Sales & Marketing Manager

Ermita a Tribute Portfolio Hotel

Nov 2019 - Oct 2021 (2 years)

. I consolidated and expanded the hotel's event product through effective public relations strategies, increasing the hotel's visibility and appeal, which resulted in a notable increase in events and bookings. • I developed integrated digital marketing strategies, combining social media, SEO, and SEM, which enhanced organic positioning and significantly improved the hotel's online visibility. I successfully led the implementation of pricing and revenue management strategies at the hotel, optimizing rates and maximizing profitability and operational efficiency.

Sales marketing manager

Marriott International Ltd

Nov 2019 - Oct 2021 (2 years)

- Developed and executed successful product positioning strategies for weddings and corporate events in Cartagena city. - Established and streamlined the commercial and marketing plan for the hotel since its operational opening. - Reviewed and improved pricing strategies to maximize revenue. -Managed group business and negotiated contracts with clients. -Led the digital marketing efforts, including the design and revision of positioning strategies for OTA, Marriott, and Instagram. -Consolidated a feedback and recommendations scheme on booking targets from direct reports to improve overall performance. -Built long-term and valuable customer relationships through exceptional customer service and marketing campaigns.

A

Account executive and sales representative

Alternative Travel Cartagena

Nov 2018 - Nov 2019 (1 year 1 month)

- I served as an intermediary between final clients (agencies and customers) and local communities to promote, sell, and provide destination services, strengthening community tourism experiences in the Boquilla district. - With experience in B2C and B2B sales, I worked to increase revenue and build strong relationships with both clients and partners.

A

Account and Sales Representative

Alternative Travel Cartagena

Nov 2018 - Nov 2019 (1 year 1 month)

• I designed and launched customized tourism products that met the specific needs of the end customer, achieving improved customer satisfaction and increased demand for services. • I established and strengthened strategic relationships with a diverse portfolio of travel agents, as well as MICE, FIT, and corporate organizations, expanding market reach and increasing bookings by 20%. . I drove community tourism initiatives that benefited both tourists and the local community of La Boquilla, promoting sustainable and culturally respectful development. • I coordinated and optimized tourism itineraries, maximizing customer experience and operational efficiency, resulting in a 15% increase in repeat business."

H

Reservations and sales coordinator

Hotel San Pedro de Majagua

Nov 2017 - Oct 2018 (1 year)

- I managed pricing strategies based on tariff structure to improve revenue and meet budget targets, achieving an 80% budget fulfillment rate during my time as Reservations Coordinator at Hotel San Pedro de Majagua. - Reviewed and managed revenue from travel agencies, direct clients, and OTAs (such as Booking, Expedia, PriceTravel, Trivago, Despegar.com, among others) to ensure compliance with accommodation and maritime transport sales budget targets. - Ensured future reservations and coordinated additional requirements to provide exceptional customer service.

H

Agent of reception and reservations

Hotel Casa Pizarro

May 2017 - Oct 2017 (6 months)

- I provided exceptional customer service to guests and managed virtual payments, extranet platforms (Booking, Expedia, Despegar, Roiback), and check-in/out procedures. - Additionally, I handled guest requests, managed petty cash, and accounts while offering personalized service as a concierge. - With 17 boutique rooms, Hotel Casa Pizarro prioritizes personalized service, and I was recognized as the receptionist with the best customer service and concierge capabilities.

S

Pr account executive

SPHERA PROJECTS SAS

Jan 2016 - Apr 2017 (1 year 4 months)

- My responsibilities included planning, managing, and implementing commercial strategies for digital product sales, B2B and B2C partnerships, and affiliations for Soundwalkrs' digital platform. - I began by promoting audio guides at a museum and then progressed to managing sales personnel at two locations. - Soundwalkrs is a cloud-based service that aims to provide the coolest self-guided tours in the travel industry, using unique tools and award-winning storytelling to create memorable travel experiences.

E

Agent of sales and reservation

Eco hotel Isla del Sol

Jul 2010 - Dec 2015 (5 years 6 months)

- As an Agent of Sales and Reservations at Eco Hotel Isla del Sol, my role involved managing reservations from travel agencies, direct clients, and partners. - I handled the logistics and customer experience from phone inquiries to the end of the tour.

Irina Asprilla

About

Detail

Contact Irina regarding:

Timeline

Résumé

Languages:

Irina's behavioral traits
Irina's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.