Amazon Seller Account & Digital Marketing Manager
LuksWay
Mar 2021 - Mar 2023 (2 years 1 month)
Besides all the tasks in the upper job (EZ commerce), I:
• Managed paid campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a combined monthly ad spend exceeding $30K, maintaining profitable ROAS across all channels.
• Understanding of each platform's ad formats, targeting options, and audience demographics.
• Develop comprehensive paid social media advertising strategies aligned with business goals and target audiences.
• Skill in defining campaign objectives, budget allocation, ad scheduling, and bidding strategies.
• Experience in conducting A/B tests to compare different ad variations and optimize for click-through rates (CTR), conversions, and engagement.
• Ability to analyze test results and implement