Hilary Otero Ardila

Hilary Otero Ardila

About

Detail

Senior Programmatic Manager | The Trade Desk · DV360 · Amazon DSP | Remote
Bogotá, Bogota, Colombia
Contact Hilary regarding: 
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Full-time jobs
Starting at USD3k/month

Timeline

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Résumé

Jobs verified_user 0% verified
  • Gravity Global
    Programmatic Media Manager
    Gravity Global
    Jan 2025 - Current (1 year 6 months)
    Managing programmatic campaigns for US clients including Hungry Howie's and Texas Capital Bank, coordinating with the trafficking team to ensure all assets and setups are in place for flawless execution. Primary point of contact for programmatic-specific questions from the account team and clients, providing clear and timely answers on campaign performance, targeting, and optimization. Achieved 40%+ ROAS improvement for Hungry Howie's through iterative audience testing and bid strategy optimization. Deliver regular performance reports and strategic insights, managing 150+ simultaneous campaigns with high attention to detail and zero tolerance for missed deadlines.
  • GroupM
    Programmatic Manager
    GroupM
    Jan 2024 - Jan 2025 (1 year 1 month)
    Managed YouTube campaigns for Universal Pictures across all formats via DV360, Masthead, TrueView, Bumpers, and Skippable, with weekly budgets of $1M–$5M across North America, EMEA, APAC, and LATAM. Served as the operational bridge between the technical execution team and the client, ensuring all assets required for each launch were secured on time and every deadline was met. Coordinated asset delivery between the client and the internal team, tracking what was needed, what was missing, and escalating proactively to avoid production delays ahead of each flight. Delivered weekly performance reports and audience insight analyses at the close of every flight, translating engagement data into clear takeaways for stakeholders. Managed fast-p
  • Publicis Global Delivery PGD
    Senior Programmatic Manager
    Publicis Global Delivery PGD
    May 2022 - Mar 2024 (1 year 11 months)
    Led the operational execution of Samsung US programmatic campaigns with up to $30M in monthly spend, managing a team of junior managers and ensuring flawless delivery across all workstreams. • Acted as the translation layer between the US strategy team and the operational team in Colombia, converting strategic direction into clear technical execution plans and communicating results back in business language. Coordinated across media planning, creative, analytics, and trafficking to keep all moving parts aligned, stepping in hands-on during high-volume periods to meet critical deadlines. Ran regular syncs with the US strategy team to review performance, align on priorities, and ensure the operational team had everything needed to execute w
  • OPPO
    Digital Marketing Specialist
    OPPO
    Dec 2020 - Feb 2022 (1 year 3 months)
    Executed digital campaigns across Google Ads, Facebook Ads, and TikTok Ads for a global consumer electronics brand. Coordinated with international teams in Shenzhen on strategy, content, and performance tracking.
  • B
    Marketing and Campaign Manager
    BikeExchange Colombia
    Dec 2018 - Dec 2020 (2 years 1 month)
    Managed end-to-end digital marketing campaigns including paid search, display, and social for a regional e-commerce marketplace. Developed B2C and B2B digital strategies covering SEO, email marketing, and paid media.
  • F
    Digital Marketing Manager
    Fotoeditores
    Jan 2017 - Dec 2018 (2 years)
    Built digital marketing plans for clients across multiple industries, managing social media strategy, email marketing, and Google Ads and Facebook Ads campaigns.
Education verified_user 0% verified
  • ESNECA Business School
    Master’s Degree in Coaching
    ESNECA Business School
    Jan 2024 - Oct 2024 (10 months)
  • Universitat Rovira i Virgili
    Master’s Degree in Strategic Communication
    Universitat Rovira i Virgili
    Jan 2019 - Jan 2020 (1 year 1 month)
  • Universidad de Antioquia
    Postgraduate Certificate in Project Management
    Universidad de Antioquia
    Jan 2018 - Dec 2018 (1 year)
  • Universidad de Antioquia
    Bachelor’s Degree in Communications
    Universidad de Antioquia
    Jan 2012 - Jan 2017 (5 years 1 month)