Hernán Amábilis
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Hernán Amábilis

Hernán Amábilis

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Digital Creative Director / Digital Content Director/Content Strategy / UX-CX
Mexico City, Mexico
Contact Hernán regarding: 
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Full-time jobs
Starting at USD2K/month

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Résumé

Jobs verified_user 0% verified
  • 1
    Digital Account Director
    121 DX
    Aug 2024 - Current (1 year 1 month)
    Account Direction for US based clients as Platinum Guild International, Ember Education, Arm & Hammer, Ferrara and Costa Rica Investments. Development and digital growth based on sales.
  • G
    Creative Director On-Off /UX/CX & Digital Transformation
    Grupo Gayosso
    Oct 2023 - May 2024 (8 months)
    Develop and oversee the creative vision for on and offline channels, including creating a consistent brand identity across all platforms, such as websites, social media, and print materials. Develop and manage a creative team, such as copywriters, graphic designers, and (UX) designers Create user-centric experiences for customers, using research, developing brand personas, and user flows.
  • V
    Group account director
    Vayner Media
    Dec 2022 - Jan 2023 (2 months)
  • V
    Digital Account Director
    VANE MEDIA
    Sep 2022 - Sep 2023 (1 year 1 month)
    Daily project monitoring with the Herdez client for each category. Development and growth of the digital and customer service team. Build excel reports for the clients. ROI Analysis for the clients.
  • O
    Digital Account Director
    OLIVER MARKETING
    May 2021 - Sep 2022 (1 year 5 months)
    A cross-functional team was built and managed, focusing on continuous Improvement in Agency transformation and internal processes. He managed teams in Mexico, Dublin, NY, and India. Build excel reports for the Stakeholders based on sales. ROI analysis.
  • OLIVER Agency
    Account director
    OLIVER Agency
    May 2021 - Dec 2022 (1 year 8 months)
    - Build and manage team across a different functions/departments focusing on continuous - Improvement in Agency transformation and internal processes
  • Mobica
    Director de marketing digital & creative strategy
    Mobica
    Mar 2018 - Jun 2019 (1 year 4 months)
    - Digital & media strategy for Móbica, estudio M & Decoupage
  • N
    Head Of Digital - Co-founder
    NOTORIOUS WORKS
    Jan 2018 - Current (7 years 8 months)
    Developed a Digital & Media Strategy for Rockaleta US, Dolores Tuna, Sonrics US, Gabbanelli Accordions, Tix Tix US, and Inspireka US.
  • N
    Head of digital
    Notorious CDs Bar
    Jan 2018 - Dec 2020 (3 years)
    - Digital & media strategy for Rockaleta US, Dolores Tuna, Sonrics US, Gabbanelli Accordions, Tix Tix US and Inspireka US
  • Mobica
    DIGITAL MARKETING DIRECTOR
    Mobica
    Jan 2018 - Jan 2019 (1 year 1 month)
    Digital & Media Strategy for Móbica, Estudio M & Decoupage. Fashion furniture.
  • N
    HEAD OF DIGITAL
    NOTORIOUS WORKS
    Jan 2018 - Jan 2020 (2 years 1 month)
    Digital & Media Strategy for Rockaleta US, Dolores Tuna, Sonrics US, Gabbanelli Accordions, Tix Tix US and Inspireka US.
  • Mobica
    Digital Marketing Director
    Mobica
    Apr 2016 - May 2021 (5 years 2 months)
    Develop and oversee the creative vision for online channels, including SEO, social media, and the development of Mobica ´s e-commerce.
  • R
    Digital Social Strategist
    Richards Lerma México
    May 2015 - Mar 2020 (4 years 11 months)
    Digital & Media Strategy for Dr Peppe Snapple Group ´s Peñafiel Mineral Water, Dr Pepper, Canada Dry, Clamato, Squirt. Creative Direction forFiat Chrysler Automobiles.
  • Richards Lerma
    Digital social strategist
    Richards Lerma
    May 2015 - Mar 2018 (2 years 11 months)
    - Digital & media strategy for Peñafiel Mineral Water, Dr Pepper, Canada Dry, Clamato, Squirt & Fiat Chrysler Automobiles
  • Richards Lerma
    DIGITAL CREATIVE SOCIAL STRATEGIST
    Richards Lerma
    Jan 2015 - Jan 2018 (3 years 1 month)
    Digital & Media Strategy for Peñafiel Mineral Water, Dr Pepper, Canada Dry, Clamato, Squirt & Fiat Chrysler Automobiles.
  • H
    Sr. Content Manager/Chief Editor
    HavasMedia
    May 2014 - May 2015 (1 year 1 month)
    Developed the Digital & Content Strategy for Coty, Liverpool (Moda), Snickers, PISA Pharma (Electrolit), Merck (Neurobion & Merck), Chivas Regal & Cerveza XX.
  • H
    Sr. content manager/chief editor
    Havas Media - Socialyse Mexico
    May 2014 - May 2015 (1 year 1 month)
    - Digital & content strategy for Coty, Liverpool, Snickers, PISA Farmacéutica (Electrolit), Merck (Neurobion & Merck), Chivas Regal & Cerveza XX
  • D
    Director creativo
    Delta Group
    Jan 2012 - Jan 2014 (2 years 1 month)
    - Creative direction, copywrioting and creative team management for Hoteles Presidente InterContinental, Jumex Fresh, Holcim Apasco and New Business
  • E
    CREATIVE DIRECTOR
    Espanol Marketing and Communications
    Jan 2010 - Mar 2012 (2 years 3 months)
    Developed the Digital Strategy for the Hispanic Market in the United States for Jarritos, Sidral Mundet, Mineragua, and Liberty Tax. Managed the agency's creative and digital teams.
  • E
    Creative director
    Espanol Marketing and Communications Inc.
    Jan 2010 - Mar 2012 (2 years 3 months)
    - Generate the digital strategy for the Hispanic market in the United States for Jarritos, Sidral Mundet, Mineragua and Liberty Tax - Management and organization of the agency's creative and digital teams
  • P
    HISPANIC COMMUNICATIONS CREATIVE
    Princess House
    Jan 2008 - Jan 2010 (2 years 1 month)
    Generated the Digital Strategy for the Hispanic Market in the United States for Princess House. Management and organization of the creative team. Development of Content strategy and Digital materials.
  • P
    Hispanic communications creative
    Princess House
    Jan 2008 - Jan 2010 (2 years 1 month)
    - Generate the digital strategy for the Hispanic market in the United States for Princess House - Management and organization of the creative team ON and OFF - Development of the digital assets of Princess House Content strategy for the Hispanic market in the USA
  • E
    Creative director
    Espanol Marketing and Communications
    Jan 2005 - Jan 2008 (3 years 1 month)
    - Creative & Digital Direction for the Hispanic market in the United States for Jarritos (NOVAMEX) and Countrywide Home Loans
  • E
    CREATIVE DIRECTOR
    Espanol Marketing and Communications
    Jan 2005 - Jan 2008 (3 years 1 month)
    Developed and led Creative & Digital Direction for the Hispanic Market in the United States for Jarritos (NOVAMEX) and Countrywide Home Loans.
  • V
    ASSOCIATE CREATIVE DIRECTOR
    Vale Euro RSCG
    Jan 2001 - Dec 2004 (4 years)
    Led the Creative direction for Audi, Porsche, La Sierra, BBVA Bancomer, and DHL.
  • G
    Associate creative director
    Grupo Vale EURO RSCG Mexico
    Jan 2001 - Jan 2004 (3 years 1 month)
    - Creative direction for Audi, Porsche, La Sierra, BBVA and DHL.
  • M
    SR. COPYWRITER
    MCCANN ERICKSON MEXICO
    Jan 2000 - Dec 2000 (1 year)
    Developed copywriting and design for Coca-Cola & Tecate.
  • M
    Sr. copywriter
    McCann Mexico City
    Jan 2000 - Dec 2000 (1 year)
  • G
    Copywriter
    Grey Group Mexico
    Jan 1997 - Jan 2000 (3 years 1 month)
  • Havas Media
    SR. CONTENT CHIEF EDITOR
    Havas Media
    Digital & Content Strategy for Coty, Liverpool, Snickers, PISA Farmacéutica (Electrolit), Merck (Neurobion & Merck), Chivas Regal & Cerveza XX.
  • D
    CREATIVE DIRECTOR
    Delta Group
    Creative Direction and creative team management for Hoteles Presidente InterContinental, Jumex Fresh, Holcim and New Business.
  • P
    BILINGUAL COMM CREATIVE
    Princess House
    Generate the digital strategy for the Hispanic market in the United States for Princess House. Management and organization of the creative team ON and OFF. Development of content strategy for the Hispanic market.
  • E
    CREATIVE DIRECTOR
    ESPAÑOL MKT & COMMUNICATIONS
    Generate the digital strategy for the Hispanic market in the United States for Jarritos, Sidral Mundet, Mineragua and Liberty Tax. Management and organization of the agency's creative and digital teams.
  • E
    CREATIVE DIRECTOR
    ESPAÑOL MKT & COMMUNICATIONS
    Creative & Digital Direction for the Hispanic market in the United States for Jarritos and Countrywide Home Loans.
  • I
    ACCOUNT DIRECTOR
    INSIDE IDEAS
    Account Direction for Reckitt Beckinser- Hygiene & Home Division.
Education verified_user 0% verified
  • U
    DEGREE
    Universidad del Tepeyac
    Aug 1992 - Jun 1996 (3 years 11 months)
  • U
    Bachelor of Arts in Communication
    Universidad del Tepeyac, A.C.
    Jan 1992 - Jan 1996 (4 years 1 month)
  • U
    COMMUNICATIONS
    Universidad del Tepeyac AC
Projects (professional or personal) verified_user 0% verified
  • P
    Presidente InterContinental México
    Feb 2011 - Current (14 years 7 months)