Creative Manager
Base Coat Marketing
Oct 2023 - Current (1 year 11 months)
Produce high-performing ad creatives including video ads, motion graphics, and branded content, contributing to an increase in brand awareness and thousands in client sales. Manage a team of 3 editors, develop SOPs, and streamline creative workflows. Use tools like CapCut, Canva, and Adobe Photoshop to design assets aligned with brand guidelines across YouTube, Shorts, Reels, podcasts, social media, websites, GBP, and GLSA. Led a website media refresh to improve engagement. Oversee ad creative testing and implement AI tools to boost output and efficiency.