Hector Castaneda

Hector Castaneda

About

Detail

Digital Marketing Manager
Bogotá, Colombia

Contact Hector regarding: 
work
Full-time jobs
Starting at COP12M/month ~USD3.16k/month
groups
Networking

Timeline


work
Job
school
Education
auto_stories
Publication

Résumé


Jobs verified_user 0% verified
  • Wavemaker
    Head of Digital
    Wavemaker
    Sep 2022 - Mar 2024 (1 year 7 months)
    Developed core competencies in digital and 360 strategic planning, paid media, social media, e-commerce, web analytics, CRM, and client development. - Led a 6-member digital team through a transformation and specialization process, enhancing internal processes and updating groupM's operations teams on best practices, industry trends, and expanded digital services. - Consolidated the agency's digital service portfolio for existing clients, introducing new services and increasing agency revenue. - Actively participated in new business and agency development, ensuring alignment and integration of digital offerings and products across groupM. - Successfully aligned diverse internal teams within the organization, including Data & Analytics, SEO,
  • T
    Head Of Digital Strategy & Operations
    Tres Digital Agencia
    Jan 2021 - Aug 2022 (1 year 8 months)
    - Directed and managed the strategic planning for the agency's clients and led the digital operation, serving both national and international clients. - Developed and executed comprehensive digital marketing plans for clients in industries including automotive, travel, healthcare and retail. - Provided collaborative and hands-on leadership in projects involving e-commerce, SEO, CRM, Content Marketing, Web Analytics, CRO, Email and Marketing Automation.
  • Red Rock Interactive
    Head of Digital Strategy
    Red Rock Interactive
    Sep 2017 - Dec 2020 (3 years 4 months)
    -Managed a team of seven digital marketers, overseeing the development of all digital marketing campaigns, project timelines, and budgets. - Ensured agency growth by expanding the client base and retaining existing clients, resulting in significant sales growth and improved client satisfaction. - Maintained up-to-date reports and communication for both national and international clients. - Led the digital operation for a multinational client in South America, achieving increased performance KPIs in e-commerce sales and app engagement.
  • Red Rock Interactive
    Digital Strategist
    Red Rock Interactive
    Jun 2016 - Aug 2017 (1 year 3 months)
    - Drove end-to-end digital marketing campaigns for retail, e-commerce and medical services clients in the USA and Colombia, maintaining updated comprehensive reports. - Developed, managed, and executed SEO, Social Media, Web Analytics, and Marketing Automation projects to drive customer engagement and acquisition. - Collaborated with cross-functional teams to ensure successful execution of campaigns, including designers, developers, and copywriters.
Education verified_user 0% verified
  • P
    Specialist in Digital Communication, Digital Communication and Media/Multimedia
    Polit��cnico Grancolombiano
    Jan 2019 - Dec 2020 (2 years)
    Skills: Digital Communication · Online Marketing · Community Management · Digital Media · Digital Production · Digital Marketing
  • Universidad Sergio Arboleda
    Digital Marketing, Digital Communication and Media/Multimedia
    Universidad Sergio Arboleda
    Jan 2016 - Dec 2016 (1 year)
    Skills: Digital Marketing Media · Social Media Measurement · Digital Communication · Data Analysis · Digital Strategy · Strategy · Social Media Advertising · Digital Marketing
  • E
    Digital Marketing and Social Media Management Trends, Digital Communication and Media/Multimedia
    Economics Department, Universidad de los Andes
    Jan 2016 - Dec 2016 (1 year)
    Skills: Digital Marketing Media · Digital Communication · Digital Strategy · Strategy · Digital Marketing
  • U
    Marketing, Marketing
    UNIVERSIDAD DEL CONGRESO
    Jan 2005 - Dec 2005 (1 year)
    Skills: Marketing · Online Marketing · Marketing Strategy
  • P
    Business and Corporative Communication Especialist, Marketing/Gestión de marketing
    Polit��cnico Grancolombiano
    Jan 2005 - Dec 2005 (1 year)
    Skills: Strategic Communications · Team Leadership · Corporate Communications
  • P
    Professional in Marketing and Advertising, Marketing
    Polit��cnico Grancolombiano
    Jan 2000 - Dec 2005 (6 years)
    Skills: Media Buying · Marketing Management · Marketing · Team Leadership · Advertising · Media Planning · Marketing Strategy
Publications verified_user 0% verified
  • h
    6 pasos para migrar a Google Analytics 4
    https://copu.media/
    Oct 2023
    En julio de 2024, Google Analytics Universal dejará de recopilar y reportar información en la plataforma. Si aún no ha realizado la migración a Google Analytics 4, aunque un poco tarde, es hora de hacerlo. A continuación una pequeña guía para realizarla con éxito.
  • h
    Todos juegan en Latam: el auge del gaming
    httpsnoticiasperfilcom
    Jul 2023
    En Latinoamérica, hay aproximadamente 300 millones de gamers que disfrutan del gaming casi a diario. Este ecosistema cautivador les brinda interacción y se convierte en su principal opción de entretenimiento, desplazando a otras actividades y plataformas sociales. Una vez que los usuarios ingresan al mundo del juego, se quedan en él. El gaming no es solo una plataforma de juego, sino todo un ecosistema digital que mantiene la fidelidad de los jugadores
  • e
    En Colombia, parejas sin hijos son las que más juegan en línea
    elnuevosiglocomco
    Jul 2023
    De los tiempos en que a través de grandes máquinas y pantallas en blanco y negro los niños y jóvenes de todo el mundo accedían a juegos como Pac Man, Tennis for Two, Oxo o a la famosa Culebrita, que se podía jugar en los primeros celulares que salieron al mercado hace más de 30 años, al día de hoy, son muchas las cosas que han cambiado en el mundo del gaming.
  • Producomex SAS
    Consejos para marcas en tiempos de Data
    Producomex SAS
    Apr 2023 - Current (3 years 2 months)
    En un mundo donde la transformación digital está en crecimiento y en el que los canales digitales están en continua evolución y con un consumidor ya acostumbrado a operar digitalmente en sus transacciones, compras, ocio, comunicación, e incluso formación, los marketeros y responsables de las marcas tienen ante sí la gran oportunidad de conectar en tiempo real y con una estrategia multicanal.