Customer Analysis using Social Network Analysis
Mar 2022 - May 2022 (3 months)
The project focuses on customer analysis in the marketing strategy of Huawei through social network analysis. The report covers various aspects such as data understanding, data collection, data visualization, analytical variables, analysis, and results with recommendations.
The data for analysis was obtained specifically from the social media data from Huawei's Instagram communication network. The dataset was preprocessed, and positive interaction-based links were established using Natural Language Processing.
The analysis includes visualizations and measures like node degree, density, mean distance, diameter, degree centrality, betweenness centrality, eigenvector centrality, and closeness centrality. These measures provide insights into