Harold Magnus

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Art Director Premium Accounts

Oct 2023 - Current (1 year 9 months)

As an Art Director overseeing various accounts, my role is dynamic and diverse. Collaborating closely with clients, I immerse myself in understanding their brand essence and creative objectives. Leading a talented team of designers, I provide clear artistic direction and inspiration to ensure our visuals resonate with the unique identity of each client. From conceptualization to execution, I strive for visual excellence in advertising and marketing campaigns, navigating multiple projects simultaneously. Maintaining visual consistency is paramount, requiring adherence to established style guides while fostering creativity. Balancing adaptability with strategic thinking, I tailor creative strategies to meet the distinct needs of each account'

LEAD VD

Huge Inc

Jan 2021 - Jan 2023 (2 years 1 month)

At Huge, the Experience Design Team is a multidisciplinary collective of experts that create groundbreaking products, services, and experiences; with expertise in UX, product, visual, motion, industrial and brand design. The Visual Design Lead role drives the creative output across a range of innovative projects – with a strong expertise in visual design for a wide range of digital experiences. My task consists in driving the design of projects forward to create stunning, forward-thinking designs. Reporting to Creative Directors, I collaborate directly with client services, UX, strategy and tech teams to develop creative concepts and approaches, developing original design concepts as well as overseeing project design all the way through exe

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HEAD OF DESIGN

Digitalistic media

Jan 2019 - Jan 2021 (2 years 1 month)

My job was to create brands from scratch, working hand in hand with clients based on benchmark for product and/or competition research; building up from naming to brand guidelines, training the employees of each company in charge of branding, to coordinate a coherent communication for each of the projects once they are published and thus they respond to the previously created strategy. To this end, the communication guides for print, digital and digital products were designed, based on the brand personality, buyer and communication tone developed for each product/company. We developed digital products for Mobile and/or Desktop, from concept to implementation, applying UX design processes and working with usability tests for better results.

SENIOR DESIGN SPECIALIST

dentsu

Jan 2017 - Jan 2019 (2 years 1 month)

Dentsu is a 100% digital marketing agency focused on high impact strategies for large clients in the Colombian market such as Old Mutual, Banco de Occidente and Hamburguesas El Corral among others; my job was to lead the joint efforts of a multimodal work team for the strategy and implementation of different work models and approaches for each of the clients. Based primarily in the design and implementation of UX/UI applications for Mobile and/or Desktop; the bigger project in which my team worked actively was the design of mobile apps for Nequi and Bancolombia Personas.

ART DIRECTOR

Out of the Blu

Jan 2015 - Jan 2016 (1 year 1 month)

Out of the Blu is a creative outlet whose methodology consists of combining analytical thinking and research with creativity to develop tailored communication and storytelling solutions. My work was to traduce this creative thinking process into astounding pieces of design that could communicate properly every stage of the creativity process in a single and understandable way to targeted audiences.

CREATIVE DIRECTOR

PUBBLICA

Jan 2015 - Jan 2016 (1 year 1 month)

I did provide the guidance to the organization creative team to reach out to the audiences and clients effectively. The creative content could be in the form of writings, visuals, setups, music and radio composition, creative concepts, etc. I held the highest position in the hierarchy ladder and I shouldered the responsibility of successful execution of the creative projects. Also, I was responsible for all creative operations for the organization group of accounts to include staff supervision and work production, directing the activities of subordinates to maintain the agency's standards of creative excellence, timeliness, and profitability, while achieving the clients' goals; resolving functional conflicts through consultation with region

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HEAD OF DESIGN

BTL Latam

Jan 2014 - Jan 2015 (1 year 1 month)

I was the advertising agency department manager who guided and oversaw the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertising campaigns. I took the concepts developed with account managers and clients at pitch meetings all the way through to delivery of the final product, monitoring workflows, budgets and schedules along the way. In addition to supervisory and management functions like training, hiring and evaluating creative staff, I interacted with other agency departments to maintain communication and client satisfaction. I decided the strategic and creative direction of an advertising campaign and also used my creative expertise to interpret a clien

HEAD OF DESIGN

Ostia

Jan 2012 - Jan 2014 (2 years 1 month)

My labor was to accomplish work requirements by orienting, training, assigning, scheduling or coaching employees to meet work standards by following production, productivity and quality, resolving operational problems; identifying work process improvements and meeting cost standards by monitoring expenses; implementing cost saving actions and developing basic presentation approaches by reviewing materials and information presented by clients. I had also to determine production requirements by reviewing client requirements; considering scheduling factors by conferring with heads of art, copy writing, and production departments; outlining basic presentation concepts; coordinating creative activities and project content by reviewing and approv

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SENIOR ART DIRECTOR

BTL Latam

Jan 2010 - Jan 2011 (1 year 1 month)

As Art Director I had to oversee the work of other designers and artists who produced images for television, radio, film, live performances or advertisements. I determined the overall style or tone, desired for each project and articulate my vision to artists who, in turn created images, such as illustrations, graphics, photographs, or charts and graphs, according to my vision.

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SENIOR ART DIRECTOR

Sold Out

Jan 2009 - Jan 2010 (1 year 1 month)

I was the head responsible to ensure that the clients' desired message and image were conveyed to consumers being responsible for the overall visual aspects of an advertising or media campaign and coordinating the work of other artistic staff, such as graphic designers and copy writers.

HEAD OF DESIGN

toro love

Jan 2007 - Jan 2009 (2 years 1 month)

I was in charge of overseeing the overall visual elements of an advertising or media campaign, coordinating the efforts of other artistic staff members like graphic designers and copywriters, and making sure that the clients' desired message and image were communicated to customers.

HEAD OF DESIGN

VMLY&R

Jan 2005 - Jan 2006 (1 year 1 month)

I was the enforcer and developer for a high-performing creative team to successfully execute design projects for advertising campaigns, developing and maintaining graphical standards, templates, and resources, conceptualizing and developing control beaters and increasing lift for existing packages in varied lines of business. Interpreted complex information, translating into accessible designs and content, emphasising brand continuity across various media such as cutting-edge graphics, advertising prints and web contents; presenting creative design strategies to various groups and fostered consensus across all client's stakeholders.

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SENIOR ART AND CREATIVE DIRECTOR

Havas

Jan 2003 - Jan 2004 (1 year 1 month)

I did efficiently lead and manage creative design projects in support of ongoing marketing and merchandizing programs for national manufacturers assessing market position and trends, devise advertising strategy, and present to senior management. I did create design theme and graphics focused on B2B and B2C online and print marketing campaigns, forgin and sustaining high-performance production and design teams, coordinating and reviewing all production materials on key projects and providing signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions and ensuring compliance with and implement corporate standards.

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DESIGN MANAGER

DigitalLeap

Jan 2001 - Jan 2002 (1 year 1 month)

My job was to help and establish web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; obtaining input from subject-matter experts; examining and recommending changes to current business practices; developing and writing proposals. I also developed Web solutions by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions. I assured quality digital solutions by developing and completing test plans; maintaining project and technical documentation, accomplishing work requirements by orie

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ANIMATION DIRECTOR

Delfin Estudio

Jan 2000 - Jan 2001 (1 year 1 month)

In addition to recruiting, coordinating and managing animation teams, I worked with the director by interpreting briefs and communicating them to the animation team. During the production process, I reviewed all work produced by animators and assistants. They answered to the production department on longer projects regarding schedule, budget, and output. It was my job to make sure the creative desires and production requirements were met; working in a variety of settings including: Animation, television and film production, character development for gaming, and animation for advertising agencies.

ART DIRECTOR PRO ACCOUNTS

Design Pickle

As an Art Director overseeing various accounts, my role is dynamic and diverse. Collaborating closely with clients, I immerse myself in understanding their brand essence and creative objectives. Leading a talented team of designers, I provide clear artistic direction and inspiration to ensure our visuals resonate with the unique identity of each client. From conceptualization to execution, I strive for visual excellence in advertising and marketing campaigns, navigating multiple projects simultaneously. Maintaining visual consistency is paramount, requiring adherence to established style guides while fostering creativity. Balancing adaptability with strategic thinking, I tailor creative strategies to meet the distinct needs of each account'

Harold Magnus

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Harold's behavioral traits
Harold's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.