Hafiz Waqar Muhammad

Senior Amazon PPC Strategist

Trivium Group

Aug 2024 - Current (1 year 11 months)

• Own and manage Sponsored Products, Sponsored Brands, and Sponsored Display across multiple brands. • Build, optimize, and scale campaigns using Amazon Bulk Sheets for fast and accurate execution. • Develop and execute full-funnel PPC strategies aligned with business goals and growth targets. • Conduct deep keyword and ASIN research, set negatives, and continuously refine bids, budgets, and placements. • Track and report weekly KPIs including ACOS, TACoS, ROAS, CTR, CVR, and sales performance. • Proactively plan and forecast PPC activities, prioritizing tasks based on performance and deadlines. • Run structured A/B tests for Sponsored Brands creatives and headlines, documenting learnings and next steps. • Audit legacy account structures, c

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Amazon PPC Strategist

Captens

Feb 2024 - Jul 2024 (6 months)

• Audited Amazon ad accounts and rebuilt campaign structures for improved efficiency and scalability. • Designed PPC strategies focused on profitability, ranking improvement, and controlled spend. • Managed budgets and performance across multiple client accounts simultaneously. • Delivered clear performance insights to clients through structured reports and calls. • Collaborated with internal teams to align PPC with broader brand and growth strategies.

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Amazon PPC & Brand Manager

Amazon Uphill

Jan 2023 - Dec 2023 (1 year)

• Managed PPC campaigns resulting in 25% CTR improvement and 15% ACOS reduction. • Used bulk sheets extensively for campaign launches, bid tuning, and structural changes. • Worked closely with brand managers to improve visibility, conversion rate, and sales growth. • Analyzed performance data to support data-driven decisions and long-term planning.

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Amazon PPC Manager

QuaidEcom

Oct 2022 - Jan 2023 (4 months)

• Managed multiple Amazon PPC accounts, increasing sales by 20% and reducing ACOS by 10%. • Performed detailed data analysis using Excel and Google Sheets to identify trends and opportunities. • Maintained clean account structures and optimized spend across campaigns and portfolios.

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Assistant Mechanical Design Engineer

Creative Engineering & Management Works (CEMS)

Dec 2021 - May 2022 (6 months)

• Designed HVAC ducting and medical gas piping systems for hospital projects. • Collaborated with engineering teams to meet technical and project requirements

Hafiz Waqar Muhammad

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