I am a Performance Marketing and Paid Media Specialist with hands-on experience in Meta Ads and Google Ads, focused on lead generation and data-driven growth.
Over the years, I’ve worked with service-based businesses and e-commerce, helping companies turn traffic into qualified leads, sales, and predictable results. My approach goes beyond simply launching campaigns: I immerse myself in the business, audience, and metrics to build strategies that make financial sense.
My core focus areas include:
📈 Lead generation for service-based businesses, especially in healthcare (aesthetic clinics, specialized medical procedures), consortia, insurance and local services
🎯 Planning, executing, and optimizing campaigns across Meta Ads and Google Ads
📊 Analyzing metrics like CAC, ROAS, CTR, CVR, and full-funnel performance, always seeking efficiency and scalable growth
I have worked with:
- Aesthetic and healthcare clients, promoting treatments such as hair transplants, laser procedures, facial rejuvenation, fillers, and tattoo removal
- E-commerce projects, with both operational and strategic focus on paid media
- Initiatives where the challenge was reducing CAC, improving lead quality, and scaling campaigns profitably
My competitive edge lies in the combination of:
- Analytical mindset (data-driven decision-making)
- Full-funnel strategic vision
- Rapid adaptability to new markets, offers, and creatives
- Clear communication, especially in cross-functional and remote teams
I excel at:
- Quickly diagnosing performance bottlenecks
- Testing creatives, audiences, and campaign structures systematically
- Translating numbers into actionable steps that impact results
I approach paid media as an investment, not a cost, always aiming to generate measurable, profitable outcomes.
