Gustavo Arias
Download
Recommend
Messages
Share
Gustavo Arias

Gustavo Arias

About

Detail

Sennior Planner Digital in Educonnecting Student Agency | I plan, execute, optimize and control| Professional in Marketing and International Business
Bogotá, Bogota, Colombia

Contact Gustavo regarding: 

work
Full-time jobs
Starting at USD1K/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Educonnecting Student Agency
    Planner Digital Senior
    Educonnecting Student Agency
    Jan 2022 - Current (3 years 4 months)
    Planning, structuring and implementation of digital advertising strategies in order to generate leads through Google Ads, Facebook Ads, LinkedIn Ads and other channels. Responsible for the generation of leads in order to generate profitability for the company through structured strategies in the different processes between the marketing, sales and service areas. In charge of daily monitoring of executed actions and control of the guideline budget in the different channels with the aim of maximizing conversions and return on investment.
  • Covinoc S.A.
    Digital Media Specialist
    Covinoc S.A.
    Jul 2021 - Jan 2022 (7 months)
    Digital media specialist. In charge of the brand's digital advertising and its platforms on Facebook Ads and Google Ads. Optimization and updating of content in favor of the search for potential clients organically and via SEM. Generation of digital results report monthly at the national level, administration of social networks, CRM for reporting lead data, creation of forms for different brands. Data analysis and B2B digital sales funnel.
  • Estrenar Vivienda
    Planner Digital
    Estrenar Vivienda
    Sep 2020 - Jul 2021 (11 months)
    In charge of the national campaign through search campaigns, display, facebook, push channels, among others, to achieve measurable objectives through digital marketing indicators. Management, creation and optimization of campaigns in Google Ads, Facebook Ads, Infobip, Aldeamo, Push, Massive SMS, among others. Participation in the Great Real Estate Fair II and III Ed, Tu Casa International Fair in Colombia, strategic support for the development of campaigns in Facebook Ads and Google Ads for launches of housing projects of recognized construction companies in the real estate sector in Colombia.
  • EXXIS Colombia
    Digital Marketing Analyst
    EXXIS Colombia
    Mar 2020 - Sep 2020 (7 months)
    In charge of identifying business opportunities based on digital strategies with brand positioning in the technology market. Some of my functions: Management of creative pieces for internal and external communications. Coordinate webinars generating leads and customer acquisition through digital strategies at the South American level (Chile, Ecuador, Bolivia, Colombia, Peru, Paraguay and Uruguay) E-mail marketing, design, execution and analysis. Monitoring of social networks Facebook & Linkedin, analysis of the competition. Lead nurturing with social selling via LinkedIn. Management of endomarketing videos for internal communication.
  • I
    Founder
    Innia Publicidad Digital
    Jan 2019 - Feb 2020 (1 year 2 months)
    As the creator of this venture, I had the opportunity to work implementing digital marketing strategies for brands such as MiRegalo, Promote and Travel, Victoria Nails Spa, creating and executing grills for social media. Creation of guidelines in Google Ads and Facebook ads to generate brand recognition. Benchmarking analyzing the competition and identifying opportunities or underexploited lakes to generate potential customers.
  • Industria Santa Clara
    Marketing Internship
    Industria Santa Clara
    Jun 2017 - Dec 2017 (7 months)
    Responsibilities: • Managed the preparation of the company's Brand Manual. • Development of BTL marketing strategies, increasing monthly sales by 10%. • Preparation of reports and monitoring reports of campaigns in stores, department stores, channels and cities. • Analysis of the consumption behavior of clients, department stores, stores, institutional clients at a national level through the treatment of databases. • Structuring of launch campaigns, positioning and reactivation of products, • Achievement of new allies that allowed to increase market penetration. Achievements: • Implementation and execution of marketing strategies at points of sale • Relaunch of bread dog and hamburger product with profitable strategies for the organization.
  • U
    radio announcer
    Universidad Santo Tomás-
    Jan 2017 - Jun 2017 (6 months)
    Creation of advertising pieces, technical script and script for broadcasts on Mondays from 12 to 1 pm, interviews with success stories, current affairs, interest and marketing trends of the radio program 100% marketing
  • S
    Advertising and marketing
    SIME publicidad
    Jun 2016 - Dec 2016 (7 months)
    Responsibilities: • Creation of compliance reports in the execution of BTL advertising campaigns for brands such as Nissan. • Supervision of events for corporate clients. Achievements: • Optimization of compliance times efficiently in the execution of advertising campaigns • Successful events and brand recognition.
Education verified_user 0% verified
  • Universidad EAN
    Marketing Digital, Marketing
    Universidad EAN
    Feb 2023 - Mar 2023 (2 months)
  • Politecnico de Colombia
    Diploma in Marketing Management, Marketing
    Politecnico de Colombia
    Dec 2022 - Jan 2023 (2 months)
  • Universidad EAN
    Diploma in digital marketing, Digital Marketing
    Universidad EAN
    Jan 2019
  • U
    Journey in Mexico, Marketing
    Universidad de la Salle Mexico
    Jan 2017
  • Universidad Santo Tomás Colombia
    Degree, International Business
    Universidad Santo Tomás Colombia
    Jan 2013 - Jan 2017 (4 years 1 month)
  • Universidad Santo Tomás Colombia
    Degree, Marketing
    Universidad Santo Tomás Colombia
    Jan 2013 - Jan 2017 (4 years 1 month)