Gustavo Almeida

Gustavo Almeida  new_releases

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Paid Media Manager at Xperiun
Brazil

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Résumé


Jobs verified_user 0% verified
  • H
    Head of Paid Media
    May 2024 - Current (2 years 3 months)
  • X
    Paid Media Manager
    Xperiun
    Jul 2023 - Dec 2024 (1 year 6 months)
    ● Managing paid acquisition strategies across SEM and social media advertising (Google Ads, Facebook Ads and LinkedIn Ads); ● Implementing all the stages of launching an info product - from conception until sales -copywriting, managing paid ads, email marketing campaigns, and tracking. ● Running massive budgets for campaigns focused on lead generation and sales.
  • E
    Co-Founder & Digital Marketing Manager
    Escalei Soluções Digitais
    Jan 2022 - Jun 2023 (1 year 6 months)
    ● Responsible for managing a Digital Marketing squad; ● Implementing paid acquisition strategies across SEM and social media advertising ● Building inbound marketing plans, with buyer’s personas, content planning, lead nurturing, automated flows, and keyword research ● Led a team of 4 people ● Developed and implemented inbound marketing plans, with buyer’s personas, content planning, lead nurturing, automated flows, and keyword research ● Tracking and measuring SEO and Google Analytics metrics using SemRush as a strategic tool ● Built dashboards using Google Looker for business chains Achievements: ● Increased sales of new franchise stores by 50% by optimizing automating leads' qualification and specializing teams in the Sales and Pre-Sale
  • A
    Co-Founder & Paid Media Manager
    Agencia Digital Growth
    Feb 2019 - Dec 2021 (2 years 11 months)
    ● Implementing paid acquisition strategies across SEM and social media advertising ● Building dashboards with Google Looker or Microsoft Power BI, related to KPIs and metrics ●Setting up tracking tools such as Google Analytics, Google Tag Manager, Google Optimize, Hotjar and marketing platforms like Hubspot, Active Campaign and RD Station. ● Coordinated campaigns, creatives, ad placements, copy, and channels ● Tracking KPIs of organic and paid social media campaigns ● Ongoing analysis and reporting of online metrics and KPIs Achievements: ● Achieved a 171% increase in website visitors within 6 months of a recruitment platform blog Increased the impression share by 49% in local SEO of a cooperative bank chain
  • P
    Customer Success Manager
    Pipz
    Oct 2017 - Nov 2018 (1 year 2 months)
    * Managing and building a close relationship with a customer portfolio, suggesting new ways of improvement in a 360º perspective (Marketing, Sales and Customer Success) ● Conducted A/B tests with clients to generate more leads ● Handled requests regarding features, bugs, and improvements
  • P
    Implementation Success Manager
    Pipz
    Jan 2017 - Oct 2017 (10 months)
    ● Executing customer onboarding process, setting up inbound/outbound marketing strategies in a marketing automation platform, and deliver perceived value ● Implemented +150 small/medium businesses from different segments ● Set up inbound/outbound marketing strategies with clients Achievements: ● Implemented +150 small/medium businesses from different segments
  • S
    Sales Marketing Assistant
    SmartMob Coworking
    Feb 2015 - Oct 2015 (9 months)
    ● Actively seeking out new sales opportunities through cold calling, networking and social media; ● Setting up meetings with potential clients; ● Building and maintaning customer relationship; ● Supporting digital marketing management.
  • P
    Finance Intern
    Portobello
    Jan 2014 - Sep 2014 (9 months)
    ● Managing outgoing bills and invoices using SAP ERP; ● Contacting suppliers and ensuring that all payments are made following company policy; ● Supporting the creation of management report.
  • H
    Finance Intern
    Hoepcke
    Jan 2013 - Jul 2013 (7 months)
    ● Handling outgoing bills, invoices, and incoming payments on behalf of the company; ● Managing the bank account reconciliation; ● Preparing and mailing invoices to customers.
  • J
    Payroll Intern
    Justiça Federal de Santa Catarina
    Mar 2012 - Dec 2012 (10 months)
    ● Calculating payroll lending limit using spreadsheets; ● Creating documents for those who were aiming for a payroll-linked loan; ● Providing accurate and complete information through e-mail and phone calls.
Education verified_user 0% verified
  • SENAI/SC - Serviço Nacional de Aprendizagem Industrial
    Computer software engineering
    SENAI/SC - Serviço Nacional de Aprendizagem Industrial
    May 2023 - Current (3 years 3 months)
  • Escola Conquer
    Produtividade e Gestão do Tempo
    Escola Conquer
    Jan 2022
  • Google
    Rede de Pesquisa - Google Ads
    Google
    Apr 2021
  • Google
    Vídeo (YouTube Ads) - Google Ads
    Google
    May 2020 - Dec 2021 (1 year 8 months)
  • Google
    Rede de Display - Google Ads
    Google
    Apr 2020 - Apr 2021 (1 year 1 month)
  • ISEG  Lisbon School of Economics  Management
    Pós-Graduação, Data Science and Business Analytics
    ISEG Lisbon School of Economics Management
    Jan 2019 - Dec 2019 (1 year)
    The final project focused on implementing a business intelligence solution operating Power BI, SQL Server, and Azure Machine Learning. For this purpose, we used a public dataset of orders made at Olist Store with transactions from 2018 to 2019. The aim was to predict whether a new order would be recommended or not based on different features through a binary classification model. The main phases of the project were: - Enabling an Operational Data Source (ODS), Staging Area, and Data Warehouse; - Implementing an effective ETL process(Extract, Transform, and Load) using Microsoft SQL Server; - Building a semantic model; - Creating reports and dashboards de Relatórios e Dashboards operating Microsoft Power BI; - Implementing an AI Model via
  • Universidade do Estado de Santa Catarina
    Microsoft Office
    Universidade do Estado de Santa Catarina
    Nov 2015
  • U
    General English
    ULearn English Language School
    Jan 2015 - Dec 2016 (2 years)
    I took General and Business English classes as an exchange student in Dublin, Ireland.
  • Universidade do Estado de Santa Catarina
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    Universidade do Estado de Santa Catarina
    Jan 2011 - Dec 2015 (5 years)
    The undergraduate thesis was carried out in the Quality Management area, focusing on awards and models for excellence in management.
  • C
    High School Diploma
    Curso e Colegio Tendencia
    Jan 2008 - Dec 2010 (3 years)
Projects (professional or personal) verified_user 0% verified
  • S
    Salto Aceleradora
    Sep 2022 - Dec 2022 (4 months)
    Worked as a mentor volunteer in the field of Digital Marketing, guiding individual microentrepreneurs through the exchange of knowledge and experiences.
  • I
    Volunteer Staff
    Inner City Helping Homeless
    Jan 2016 - Jun 2016 (6 months)
    Volunteer job providing warm clothes and food to homeless people around Dublin's city center.
  • I
    International Exchange (As an English Student) - Dublin, Ireland
    Oct 2015 - Sep 2016 (1 year)
  • S
    Spinver.com
    Jul 2015 - Sep 2015 (3 months)
    Participação no processo de validação da ideia de negócio da startup Spinver.com, baseando-se na análise de dados quantitativos e qualitativos, levantados após o lançamento do MVP da mesma.
  • Universidade do Estado de Santa Catarina
    Projeto Tempo de Viver
    Universidade do Estado de Santa Catarina
    Feb 2014 - Jun 2014 (5 months)
    Project executed by Business Administration students to provide financial assistance through events, sponsorships, contributions, and actions for improvement works at the "Cantinho dos Idosos" nursing home, as part of the Project Management class.
  • “Tempo de Viver” Project (As a Volunteer) - Florianópolis, Brazil
    Feb 2014 - Jul 2014 (6 months)
  • E
    LBM - Local Business Marketing
    Escalei Soluções Digitais
    Jan 2014
    This project was developed for clients with chain businesses in Brazil, such as franchises and financial institutions. Usually, these companies were losing all of their Google My Business' data whilst mismanaging new listings and updating information. So doing the ETL, we gathered all data from different GMB locations and transformed it into useful information about their units (one by one or in an aggregation). We used Google Looker(former Google Data Studio) to create reports and dashboards for better decision-making.