Guilherme Soares Gonçalves

Guilherme Soares Gonçalves

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Espírito Santo, Brazil
Contact Guilherme regarding: 
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Full-time jobs
Starting at USD4k/month
Flexible work
Starting at USD35/hour
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Résumé

Jobs verified_user 0% verified
  • C
    Performance Manager
    Cabana Agency
    May 2024 - Current (2 years 3 months)
    • Managed all ad accounts for 15 clients, overseeing an average monthly investment of BRL 200,000, while ensuring optimal performance across campaigns. • Achieved a remarkable 70% increase in ROI for a high-end luxury real estate company, with 30% of leads classified as upper class, demonstrating effective marketing strategies and brand positioning. • Successfully reduced customer acquisition costs (CAC) by 30% for a company in the bearings industry, showcasing operational efficiency and strategic planning. • Additionally, utilized event marketing skills to constantly update online event tracking, enhancing our ability to measure campaign effectiveness and adapt strategies in real-time.
  • C
    Marketing Manager
    Código Empresarial
    Mar 2022 - Jan 2024 (1 year 11 months)
    • Planning and execution of marketing strategies, integrating campaigns across digital media and social networks. • Leadership of a team composed of traffic managers and designers, ensuring the success of campaigns. • Continuous analysis of performance indicators, resulting in greater efficiency in communication efforts.
  • N
    Independent Paid Media Strategist
    None .. working in a personal office
    Jan 2020 - Apr 2021 (1 year 4 months)
Education verified_user 0% verified
  • FUCAPE Business School
    Business School
    FUCAPE Business School
    Jan 2020 - Dec 2023 (4 years)
    • Active participation in extension projects and consulting competitions. • 4 FUCAPE Badge Awards, highlighting academic performance and projects. • Interaction with prominent startups in the state, applying theories in real contexts.
  • M
    High School diploma
    Mizzou University of Missouri, EUA
    Jan 2014 - Dec 2016 (3 years)
    High School diploma in Brazilian territory • Native American teachers
Projects (professional or personal) verified_user 0% verified
  • R
    Strategic Planning
    Refilme
    Feb 2022 - Jul 2022 (6 months)
    • Proposed changes to the startup's static media equipment to include LED panels on the machines, significantly increasing operational efficiency. • Recommended strategic partnerships with the City of Vitória and private ventures, resulting in a 25x increase in profitability per equipment. • As part of the planning team: ◦ Created business processes to maximize sales efficiency. ◦ Developed expansion strategies that expanded brand recognition in Greater Vitória. • Collaborated with startup founders to establish a Google Ads account and launch initial campaigns, providing essential support to enhance the company's marketing efforts and drive online visibility, which complemented our strategic planning initiatives.
  • K
    Performance Management
    Kaizen Inteligência Comercial
    Feb 2021 - Jul 2021 (6 months)
    • Implementation of a MATRIX Report, a tool based on Power BI, to improve performance evaluation. • Reformulation of technical and emotional evaluation criteria, ensuring objectivity and effectiveness in the measurement of results. • Development of specific metrics for: ◦ Emotional Intelligence and Effectiveness at Work: for all areas. ◦ Managerial and Sales Skills: applied to leaders and commercial teams. • The solution allowed for more assertive strategic decisions for promotions, training, and talent recognition. Additionally, collaborated with the Marketing Manager to analyze marketing campaigns, leveraging insights to enhance outreach to a younger audience, which contributed to a more comprehensive understandin
  • K
    Talent Retention
    Kaizen Inteligência Comercial
    Feb 2021 - Jul 2021 (6 months)
    As a Talent Retention specialist, I was responsible for the development of innovative strategies aimed at enhancing talent retention within the startup. This project involved conducting a thorough organizational diagnosis, benchmarking against other startups, and creating practical tools such as: • Management Pipeline: a structured approach to identify and develop talent. • Business Experiences Agenda: a calendar of events and initiatives designed to foster employee engagement. • Principle Adherence Map: a tool to ensure alignment of organizational behaviors with the company's core values. The proposed solutions were strategically focused on improving organizational culture, increasing employee satisfaction, and optimizing personal