Guadalupe Casalotti Figueroa

Guadalupe Casalotti Figueroa

About

Detail

Social Media & Content Strategist | Journalist
Cordoba, Argentina

Contact Guadalupe regarding: 
work
Full-time jobs
Starting at USD1.4k/month
Flexible work
Starting at USD8/hour

Timeline


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Résumé


Jobs verified_user 0% verified
  • A
    Coordinadora de Branding
    Activos Comunicación
    Jan 2024 - Nov 2025 (1 year 11 months)
    I led and coordinated a team of Social Media Managers, aligning cross-teams workflows. Designed and implemented branding and content strategies for B2B and B2C clients. I planned calendars, defined guidelines, and ensured consistency in brand voice, objectives, and visual identity, also tracked objectives and KPIs, identifying bottlenecks and improving internal processes to optimize delivery.
  • A
    Social Media Manager
    Activos Comunicación
    Jan 2023 - Jun 2024 (1 year 6 months)
    As a Social Media Manager, I was responsible for managing social media accounts for various organizations, creating tailored content strategies, calendars, and copy that aligned with each brand’s goals and target audience. I monitored performance using platform analytics, adjusting strategies based on performance data and client feedback to ensure optimal engagement. Additionally, I developed communication and content strategies for both B2B and B2C accounts, leveraging my experience with software as a service (SaaS) tools such as Hootsuite and ClickUp to enhance operational efficiency. This multifaceted approach allowed me to effectively manage digital communities and maintain a strong corporate identity across all platforms.
  • M
    Prensa
    Ministerio de Servicios Públicos de Córdoba
    Oct 2022 - Jan 2023 (4 months)
  • S
    SMM | Content & Branding Strategist public Remote experience
    Aug 2019 - Current (6 years 10 months)
    I lead the digital communication for B2B and B2C clients, collaborating closely with a designer to define content strategies across social media, websites, and institutional materials. I build and manage editorial calendars, write copies, and ensure a consistent brand voice across all touchpoints. Additionally, I redact updates for websites, brochures, newsletters, and corporate materials aligned with communication goals. My role also involves utilizing Software as a Service (SaaS) tools like ClickUp and Notion to coordinate workflows between teams, enhancing operational efficiency and ensuring that all content is delivered on time and meets strategic objectives. This integration of SaaS marketing tools supports my overall content strategy
  • C
    Encargada general de Bar
    Chicago American Bar
    Aug 2019 - Nov 2020 (1 year 4 months)
    Cajera y encargada general de bar en Córdoba Capital. Mi trabajo era mantener el funcionamiento del bar organizando al personal y comprobando que cada parte cumpliera con su trabajo. Encargada de compras y contacto con los distintos proveedores.
  • R
    Redactora
    Revista RABIA
    Mar 2019 - Aug 2020 (1 year 6 months)
    As a freelancer I wrote articles based on assigned topics, adapting tone and style to different editorial needs. During 2019 I collaborated with Revista Rabia as a writer, producing cultural and opinion pieces, and designing and developing the magazine’s website, combining editorial criteria with digital structure and usability.
  • F
    Cronista
    FM BOEDO
    Jun 2017 - Mar 2020 (2 years 10 months)
    Cobertura escrita de recitales en Córdoba y entrevistas a músicos con próximas presentaciones en la ciudad. Prensa en festivales y eventos.
  • B
    Manager y Community manager
    Bandas Independientes
    Feb 2016 - Sep 2022 (6 years 8 months)
    Encargada de prensa y difusión de bandas de música emergentes. Creadora de contenido y estrategias para conseguir más alcance en redes y fechas para presentaciones en vivo. Organización de agendas y contacto con distintos medios para entrevistas.
Education verified_user 0% verified
  • Universidad Nacional de Rosario
    Bachelor's Degree, Journalism public Remote experience
    Universidad Nacional de Rosario
    Mar 2025 - Current (1 year 3 months)
  • Centro de eLearning UTN FRBA
    Curso, Project Manager
    Centro de eLearning UTN FRBA
    Jul 2024 - Nov 2024 (5 months)
  • C
    Técnica Superior en Periodismo, Estudios sobre comunicación y medios
    Colegio Universitario de Periodismo
    Jan 2016 - Jan 2020 (4 years 1 month)
  • C
    Curso, Comunicación y gestión Cultural
    Cultura contemporánea
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • N
      ¡El rock está vivo!: Marilina Bertoldi en Niceto
      No Estamos Sordos
      Jan 2018