Jose Gonzalo Covarrubias

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Fractional Decision Intelligence Lead, Logistics AI

DESTEIA.AI

Oct 2025 - Current (11 months)

• Own product discovery and roadmap definition for AI-enabled logistics workflows under noisy OCR, partial identifiers, multi-source evidence, and privacy constraints. • Designed a streaming evidence-to-case workflow that extracts identifiers from emails/attachments, forms “claimlets,” and applies gated matching plus shortlist generation to reduce manual triage. • Defined product KPIs: adoption, match quality, exception rate, cycle-time impact, and manual handling reduction. • Built a Monte Carlo pricing simulator for scenario simulation, sensitivity analysis, and risk-adjusted commercial recommendations. • Identified a USD 400K savings opportunity from the initial analysis of 5 products out of 201. • Created production-readiness assets: sp

Processes Evolution Director

Truper

Oct 2024 - Sep 2025 (1 year)

• Innovative Search Engine Development: Designed & deployed a semantic + hybrid search engine (SBERT, FAISS, TF-IDF, PyTorch, FastAPI, AWS), cutting empty results by 65% and recovering 8M+ queries annually. • Advanced Client Segmentation: Built ML-driven segmentation model for 28K clients, boosting program participation by +10% and cutting delivery-to-store time 40%. • Organizational Efficiency Enhancement: Created resource sizing model for Ethics team with 98% accuracy, ensuring SLA compliance.

LatAm Head of Strategy, Planning & Analytics for Sales Operations

Uber Eats

Jun 2022 - Apr 2024 (1 year 11 months)

• Automated commercial reporting, scaling coverage from 8 → 70+ accounts with zero-touch pipelines; saved ~1 hr/week per account and streamlined stakeholder delivery. • Scaled Mexico-centric team into regional hub (Chile, Argentina, Mexico, Brazil), driving cross country collaboration and regional impact. • Developed & scaled Ads/Offers ROI model covering >5% of gross bookings, yielding +32% efficiency improvements and +10% campaign effectiveness. • Redesigned LATAM Deal Desk process (9 countries), integrating exclusivities, signing bonuses, and Ads/Offers recommendations into a single streamlined workflow. • Launched automated data-sharing platform for CPG partners, enhancing accessibility and collaboration; unlocked +$1M incremental

Head of Business Analytics, Marketing Excellence and Data

Sanofi

Jun 2019 - May 2022 (3 years)

• Delivered advanced analytics on portfolio performance with ML for price elasticity, anomaly detection, and competitor analysis, guiding strategy during a 30% policy-driven market shift. • Automated ETL pipelines to establish a single source of truth, enabling cross-functional teams to access real-time dashboards and reports. • Directed performance culture transformation, achieving 105% of Budget in 2020 (Covid year); recognized as one of Sanofi's top global performers.

Commercial Effectiveness Manager

Pfizer

Feb 2012 - May 2019 (7 years 4 months)

• Led a commercial investment optimization program for 2+ years, achieving 45% efficiency gains and contributing $150M to net sales, driving 5% YoY growth. • Optimized commercial investment tracking using C#, Python & SQL, reducing company debt by ~300M MXN in just two months, strengthening financial stability. • Revamped the Pfizer Conmigo Loyalty Program, doubling patient enrollment and enhancing direct client relationships without increasing investment. • Boosted trade campaign effectiveness by 23% through an AI-powered high-precision forecast model, resulting in an 8% increase in sales revenue.

Jose Gonzalo Covarrubias

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