GERMAN HERNANDEZ

Business Finance Manager (Revenue Management Focus)

Igerencia SAS

Mar 2020 - Aug 2025 (5 years 6 months)

• Designed and implemented revenue optimization strategies, including go-to-market planning and multi channel pricing models. • Expanded operations into new countries, leveraging strategic market analysis and profitability forecasting. • Led HR, IT, Accounting, Tax, and Organizational Development areas, ensuring alignment with growth and revenue goals. • Drove budgeting and financial planning processes to improve cash flow and profitability.

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General Director (Revenue Growth Initiatives)

AVISOS ZULED SAS

Aug 2016 - Dec 2018 (2 years 5 months)

• Developed strategic sales and marketing plans, achieving productivity gains and significant cost reductions. • Increased profitability through process optimization and raw material cost management. • Implemented new distribution channels to capture additional revenue streams.

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General Manager

LAM COSMÉTICOS SAS

Nov 2014 - Feb 2016 (1 year 4 months)

• Led revenue growth initiatives, achieving a 30% sales increase in 14 months. • Implemented e-commerce business models and brand awareness campaigns, tripling brand recognition. • Improved profitability by 10% through targeted pricing and sales strategies.

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Administrative Financial Manager

OFIMOVIL S.A

Apr 2009 - Mar 2012 (3 years)

• Identified loss points and implemented improvement plans, resulting in $25M savings. • Developed cost-effective asset reuse strategy for retailers, improving revenue margins.

Global Projects Manager

Belstar S.A

Nov 2006 - Dec 2008 (2 years 2 months)

Shared Services Center, Plan, Desing and Implementation Designed and implemented import/export processes with automated cost control systems.

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PROCTER GAMBLE LOGISTICS FA MANAGER

MEDELLIN SANJOSE COSTA RICA

Sep 1995 - Oct 2006 (11 years 2 months)

P2P Procter Gamble Costa Rica Manager America´s Cost Accounting Manager North Cross Border

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