George Novey

Consumer Marketing Manager

Nestle

Dec 2021 - Feb 2024 (2 years 3 months)

• Guided the essence of the #1 FOOD brand in Central America: MAGGI • Ensured sustainable growth of our categories through volume and improved proftability to reach our annual target • Planned the long-term strategy for brand building in order to meet the main needs in each market • Created successful campaigns by optimizing our marketing budget through different media channels • Led launches of new products in the region, and acted as a link between the factory and the business unit while guaranteeing established timelines • Presented monthly business results and action plans to our stakeholders • Organized regular visits to our factory to ensure alignment and potential improvement areas

Marketing Specialist

Nestle

Apr 2021 - Nov 2021 (8 months)

• Implemented in record time MAGGI's new brand image on our entire packaging portfolio • Managed the most successful promotion in Nestlé Central America achieving excellent results in all KPI's • Created packs that triggered consumer purchase in channels such as supermarkets and membership clubs • Led renovation projects such as reformulation, downsizing and cost effciency throughout the value chain • Excelled in daily tasks such as control of PFME budgets, activity execution follow-ups, issued purchase orders, creation of new SAP codes, artwork approval workfows and health registration management

Comercial Trainee

Nestle

Sep 2019 - Mar 2021 (1 year 7 months)

• Started as a marketer: Kept track of inventories, implemented point of sales materials, activated promotional prices and ensured availability of all our products • Worked as a salesman: Made regular visits to different clients such as supermarkets, wholesalers and small retailers to submit orders that would reach our monthly sales target • Assisted the country sales developer: Coordinated with excellence the execution of local marketing plans such as BTLs, tastings, sampling, and POP material

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Sales & Marketing Executive

Posco International

Dec 2018 - Jun 2019 (7 months)

• Communicated and negotiated with current client portfolio on a frequent basis. • Traveled, met and developed new clients in Central America and Caribbean. • Supported different industries while focused on reaching the annual sales target. • Organized multiple tasks such as documentations, payments, logistics and projects. • Worked in a Korean culture integrated environment.

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Sales Executive

Airpanama

Jan 2015 - Mar 2016 (1 year 3 months)

• Organized sales visits to agencies to address inquiries and present new offers • Collaborated with supervisors to create events and conferences • Managed large groups of customers by providing assistance with ticket sales

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Customer Service Representative

Airpanama

Mar 2013 - Jan 2015 (1 year 11 months)

• Resolved customer complaints, and developed strong communication skills • Assisted with reservation, refund and cancellation to ensure customer satisfaction • Handled payments on a daily basis and maintained record of transactions

George Novey

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