Mario Alejandro Galeano Rivera
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Innovation and marketing manager
Bogotá, Bogota, Colombia
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Full-time jobs
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USD2.6K/month
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- OMarketing LeadOLARTE MOURE Y ASOCIADOS S.A.S.Aug 2022 - Current (2 years 5 months)PatHUBlatam, a spin-off of Olarte Moure, is revolutionizing the patent filing process in Latin America with its cutting-edge online platform. Targeting law firms and patent applicants in North America, Europe, and Asia, I spearhead the brand's market outreach efforts, driving impactful Inbound Marketing, SEO, PPC and lead generation initiatives to maximize visibility and engagement. Achievements: • I developed a lead generation process that identified more than 6,000 prospects and created engagement through LinkedIn Sales Navigator and relevant communication. I then managed these leads through CRM (HubSpot). • I defined a content generation strategy that included blogs, social media posts, e-books, newsletters, and email marketing. I used
- CInnovation and market transfer manager verified_user Verified experienceCIENTECH Centro de transferencia de conocimiento e innovaciónApr 2020 - Current (4 years 9 months)I was responsible for the commercialization of technological solutions created by entrepreneurs and private companies. I validated the value proposition of these solutions by understanding the needs of the target market. I led a team of 5 people in carrying out inbound marketing campaigns and lead management. Achievements: • I led the commercialization phase of 6 governmental projects, which benefited more than 100 companies, universities, and startups. • I trained more than 200 entrepreneurs in innovation, technology transfer, and commercialization. • I negotiated more than 20 technology transfer agreements based on intangible assets, such as patents, trademarks, and know-how. In this process, I worked with a team of intellectual proper
- UFundador y Director GeneralUPRIGHT CONSULTORÍAJan 2019 - Dec 2019 (1 year)- I’ve been a speaker and trainer at Universidad ICESI, the Chamber of Commerce of Barranquilla and Fundación Coomeva - Business consultancy that enables transformation of businesses and their people by developing a clear brand strategy and implementing a flawless commercial execution
- GRelaunch Director of ALAMAR (tuna brand)GRALCO SAJun 2018 - Nov 2018 (6 months)Design a short-term strategic growth plan for Alamar brand in order to increase its market share. Achievements: • I identified an untapped market opportunity and collaborated with the advertising agency to design effective communication copys. • I articulated a compelling brand value proposition by addressing pain points, highlighting benefits, and providing reasons to believe, resulting in distinctive brand elements such as logo, slogan, packaging design, and POP material. • I expanded the product portfolio by developing new offerings at competitive price points and sizes, successfully entering a new market segment. • I refreshed existing low-turnover references by redesigning product labels and creating attractive, catchy names. • I
- MCategory Brand Manager ChocolatesMondelez InternatıonalJun 2016 - Jan 2018 (1 year 8 months)Lead financial objectives for a USD 31M business with key brands (Milka, Toblerone, Cadbury) in Chile, Costa Rica, and the Caribbean. Develop strategic plans, execute digital-marketing-focused campaigns for Milka in Chile and Costa Rica. Manage advertising and consumer promotions budget, collaborating with sales and demand teams to improve forecasting accuracy. Achieve impactful results, optimized ROI, and controlled costs while maintaining brand positioning. Achievements: • Surpassed the target by achieving a remarkable 5% growth in net sales and operating profit in 2016 through the successful execution of the comprehensive 360° winter campaign for Milka in Chile. • Demonstrated strategic prowess by driving the promotion of the Gallito b
- MChocolate Brand Manager InnovationMondelez InternatıonalJan 2015 - May 2016 (1 year 5 months)As leader of the launch of the chocolate category in Colombia, Costa Rica, Peru, and Chile my responsibilities included: Identifying and assessing lucrative market segments. Recommending the ideal global brand that aligns with the consumer/buyer profile. Strategically configuring the portfolio based on thorough analysis of market sizes and prices. Accurately estimating the potential market volume by SKU, channel, and country to provide essential inputs for preliminary financial statements. Achievements: • Developed a robust model utilizing numerical distribution and SKU rotation speed per sales point, resulting in highly accurate sales volume estimate with a mere 5% margin of error, validated through the Nielsen study. This allowed for suc
- MShopper Insights ManagerMondelez InternatıonalDec 2013 - Dec 2014 (1 year 1 month)- I planned and led a workshop with marketing and trade teams, in which 10 specific actions were identified based on learning from studies carried out in Colombia and Costa Rica. That improved conversion rates in biscuits and gums and candies - I designed a continuous tracking system including shopper’s 5S measurement and execution strategy audits (5Ps) to determine the effectiveness of point of sales initiatives and be able to identify opportunities to improve shopper conversion rates. - Identify visibility opportunities associated to execution strategy of biscuits, gums and candies categories in Colombia and Costa Rica. - I was responsible for selection and negotiation with research agencies to conduct the planned studies. - Likewise, de
PERSONAL CARE SENIOR INSIGHTS MANAGERColgate PalmoliveAug 2011 - Nov 2013 (2 years 4 months)- I led a workshop with marketing, sales and trade teams, in which 5 specific actions were identified to generate incremental revenue worth USD1.5 M in deodorants category based on the Marketing Mix Model results. - I conducted a study in which I mixed 4 different methodologies (behavioral videography, reflex interviews, store interception and eye tracker glasses) which allowed me to identify opportunities to optimize POP material investment in traditional trade - By leading a semiotic analysis of Palmolive brand I was able to identifiy relevant codes the brand needed to integrate in its marketing communication and packaging design. Those served as the basis of the repositioning campaign of the brand in Latam - Suppport strategic growth pla- GLOBAL MARKETING INSIGHTS MANAGERColgate PalmoliveJan 2011 - Jul 2011 (7 months)- Short term assignment in global headquarters as part of the Global Marketing Personal Care team
- HOME CARE INSIGHTS MANAGER verified_user Verified experienceColgate PalmoliveMay 2008 - Dec 2010 (2 years 8 months)- Insights manager for Home Care categories: Dishwashing, Surface cleaners, laundry detergent and fabric softeners.
- ISENIOR ACCOUNT MANAGERInvamer S.A.S.Feb 2004 - Apr 2008 (4 years 3 months)
Education
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- UMARKETING SPECIALISTUniversidad EafitJul 2006 - Dec 2007 (1 year 6 months)
- Especialista en MercadeoEAFITJan 2006 - Jan 2007 (1 year 1 month)
- UINTERNATIONAL BUSINESS BACHELORUniversidad EafitJul 1995 - Nov 2000 (5 years 5 months)
- Negocios InternacionalesEAFITJan 1995 - Jan 2000 (5 years 1 month)
- IBILINGUAL TECHNOLOGISTInstituto Colombo Alemán de Formación Tecnológica, ICAFT
- CBACHILLER ACADÉMICOColegio Alemán - Deutsche Schule Barranquilla