Founder and Owner of Minotauro Company Ltda. (2021)
* Skills:
Fluent Communication in English.
Performance and Growth Hacking Manager with 360° Strategic Business Vision.
Planning and Execution of Meta Ads, Google Ads, Twitter, TikTok Campaigns; Always Aiming to Increase the Conversion Rate Through a Multichannel Strategic Combination based on Data Analysis and Performance.
Linkedin Ads for B2B Prospecting.
CRM Base Analysis, RFM Matrix, NPS and Identification of Opportunities within the Relationship Rule for Assertive Communication Planning.
Strategic Analysis and Constant Measurement of Multichannel Data in Google Analytics, Google Looker Studio (Data Studio) to Collect Insights, Optimize Performance and Scale Opportunities.
Google Tag Manager, Google Merchant Center, Google Search Console.
Microsoft Office, Advanced Excel and Roadmaps for Organization of Strategic Actions.
Briefing and Onboarding.
*Soft Skills:
Positioning, Differentiation and Brand Communication Planning. Media Planning, Market Analysis.
Entrepreneurial, Strategic, Creative, Self-Manageable and Very Passionate about Constantly Developing New Skills.
Exchange of Insights Between Teams, from Operational to Strategic.
* Historic
Graduated in Economic Tourism Management at Universidade Federal Fluminense, completed in 2018.
Paid internship at the Rio de Janeiro Municipal Tourism Secretariat (Riotur), completed in 2018.
Interpretation of consumer behavior when working on various small to large events.
Before 2018, while still an undergraduate, I started an MBA in Service Management with an emphasis on Project Management. Until 2020, when the Coronavirus pandemic began, I continued working on events and setting up personal projects, however, the fateful event made it impossible to proceed in the area.
In 2021, I put my Entrepreneur Project into practice, with the help of a Designer partner and took advantage of the opportunity of growth of the Digital Market.
Student of the largest Paid Media communities, such as the Sobral Traffic Community, Diego Santana's Performance and Growth Management, and other specific courses.
In 2022, I signed a contract with some brands that I always wanted to work with.
In 2023, I have a team taking care of Operations. I started my MBA in Digital Marketing and Analytics to delve deeper into the area.
I look for strategic learning and growth opportunities in specific Companies.
Minotauro Company: https://lojaminotauro.com/
