Gabriela Gómez Alonso

Gabriela Gómez Alonso  new_releases

About

Detail

Communications Strategist | Content Specialist | Writer
Bogota D.C., Colombia

Contact Gabriela regarding: 
work
Full-time jobs
Starting at USD800/month
Flexible work
Starting at USD5/hour
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Internships
Starting at USD500/month
groups
Networking

Timeline


work
Job
school
Education
auto_stories
Publication

Résumé


Jobs verified_user 17% verified
  • Teleperformance Colombia
    Social Media Expert
    Teleperformance Colombia
    Feb 2025 - Current (1 year 4 months)
    Content moderator responsible for reviewing user-generated and brand-generated texts, images and videos. • Ensured compliance of organic and advertised content with platform policies, removing sensitive material as needed. • Leveraged Microsoft Excel and Google Sheets to track KPIs (Policy Accuracy, Average Handle Time, Media Understanding), creating dashboards that improved efficiency and guided workflow adjustments. • Gained unique digital marketing insights through deep expertise in policy enforcement, enabling a stronger understanding of platform dynamics and audience engagement across Spanish, English, and Portuguese-speaking markets.
  • Universidad de los Andes
    Digital Communications Coordinator
    Universidad de los Andes
    Aug 2022 - Jul 2024 (2 years)
    As the Digital Communications Coordinator at DIDACTA, my primary responsibility was to ensure that various stakeholders comprehended technical concepts and impactful data related to innovative education projects in higher education. To achieve this, I led an interdisciplinary team in designing and implementing a comprehensive 360º communications strategy with a popular science approach. • Utilized data storytelling techniques alongside PowerBI and Looker Studio to inform directors and institutional stakeholders about metrics and quantitative impact. • Developed the official website in WordPress, which involved creating the structure and design from scratch, writing and producing content, testing navigation, and ensuring quality. • Craft
  • Latin American Leadership Academy
    Content Writer public Remote experience
    Latin American Leadership Academy
    Jan 2021 - Jun 2021 (6 months)
    Coordinated interview spaces and created optimized leadership profiles for the website, highlighting 32 captivating life stories in Spanish, English, and Portuguese about young people from Latin America selected for the educational program and connected to their social leadership projects. To effectively write these stories, I developed a deep understanding of LALA's digital environment by analyzing their website and social media platforms. Additionally, I organized interview, writing, editing, and delivery schedules for the 32 students and their stories, utilizing essential tools like Microsoft Excel and Google Sheets to streamline the process and ensure timely completion. Furthermore, I incorporated SEO strategies by considering brand and
  • Bunny Studio
    Social Media Expert
    Bunny Studio
    Jan 2021 - Dec 2023 (3 years)
    Specialized freelance delivering creative services to clients worldwide, including digital strategies for organic growth, community managing, ad copywriting (social/search media), scriptwriting, text editing and proofreading. • Managed multiple projects by developing tailored schedules and production plans, ensuring timely delivery and high-quality outcomes. • Provided client service through direct communication and collaboration with diverse clients, adapting strategies to meet brand-specific needs. • Building digital communities and nurturing online audiences to strengthen client–brand relationships. Utilized Microsoft Excel as a project management tool to streamline client tasks, track progress, and enhance overall organization.
  • Conecta- TE
    Universidad de los Andes
    Communications Manager verified_user Verified experience
    Conecta- TE, Universidad de los Andes
    Sep 2017 - Aug 2022 (5 years)
    As the Communications Manager of Conecta-TE, I was responsible for executing the digital communications and marketing strategy. • Updated six digital channels (social media, website, and email) while analyzing performance metrics to optimize reach and engagement. • Applied data storytelling techniques using Power BI and Looker Studio to present metrics and quantitative impact. • Managed no-code development and web design for institutional websites using WordPress and Joomla, overseeing design, structure, UX writing, and performance analysis to ensure an optimal user experience. • Increased unpaid traffic by 30% through SEO optimization, including keyword and structural analysis that guided the creation of high-quality content. • Colla
  • I
    Editorial Coordinator
    Intertext - Soluciones editoriales SAS
    Dec 2016 - Sep 2017 (10 months)
    - Coordinadora del Proyecto de Lenguaje para Maravillas de McGraw Hill (Nueva York). - Creación de cronogramas y planes de trabajo, utilizando Microsoft Excel como herramienta clave para la planificación y gestión del proyecto. - Líder de tres editores, facilitando la colaboración y el flujo de trabajo entre los miembros del equipo. - Comunicaciones semanales con el equipo en Nueva York para asegurar la alineación y el progreso del proyecto. - Actualización en las reglas gramaticales y edición de contenido para mantener la calidad. - Implementación de Excel para crear una matriz de responsabilidades y una base de datos de miembros del equipo, lo que resultó útil para la coordinación multilingüe y el registro de términos clave. Además,
Education verified_user 25% verified
  • Politécnico Internacional
    Gastronomía y Arte Culinario
    Politécnico Internacional
    Feb 2025 - Current (1 year 4 months)
  • CESA
    Storytelling with Data
    CESA
    Jan 2024 - Mar 2024 (3 months)
  • Universidad de los Andes
    Masters in Journalism verified_user Verified experience
    Universidad de los Andes
    Aug 2015 - May 2018 (2 years 10 months)
  • Universidad de los Andes
    Literature
    Universidad de los Andes
    Aug 2010 - Mar 2015 (4 years 8 months)
Publications verified_user 0% verified
  • R
    Ellas ya tienen corona
    Revista LATE
    Oct 2018 - Current (7 years 8 months)
  • El Espectador
    El Salado: historia de una resiliencia musical
    El Espectador
    Jun 2018 - Current (8 years)